Mein Wochenausklang: Neue Nachrichten von Eisner

Nachdem ich letzte Woche etwas Werbung für „Ich, Eisner“, das Messenger-Projekt des Bayerischen Rundfunks, gemacht hatte, gab es mehr Rückmeldungen auf diesen Newsletter als gewöhnlich. Der Tenor: „Ich lese jetzt auch die Nachrichten von #KurtEisner“! Das freut mich! Ich hatte ja auch angedeutet, dass mir noch ein paar Puzzleteile fehlen, um das Projekt umfassend würdigen zu können. Zum Beispiel, was die Nutzung und Beteiligung der HörerInnen betrifft.

Aber wir schreiben ja das Jahr 2018, und meine Zeilen sind schnell auch bei Philipp Grammes, dem Digitalchef Bayern 2, gelandet. Er schrieb mir diese Absätze, die ich gerne an dieser Stelle mit allen neuen und alten Eisner-Fans teile:

„Im Kulturradio Bayern 2 haben wir breit über Eisner, die Revolution, das Freistaatsjubiläum etc. berichtet. Das alles bieten wir natürlich auch zum Nachhören als Podcast an. Neu ist die Web-Umsetzung als Messenger-Projekt „Ich, Eisner!“, das fantastisch angenommen wird. Wir erreichen damit eine historisch interessierte, aber äußerst diverse Zielgruppe: von Schulklassen bis zur Hausfrau, vom Geschichtsprofessor bis zu Eisners Familie ist alles dabei. Die Rückmeldung ist fast ausschließlich positiv. Sehr erfreulich ist auch die „Conversion“ auf unsere eigenen Seiten. Wenn wir Links posten, dann klicken dort mehr als 30 Prozent der Nutzer*innen drauf. Das sind Raten, von denen wir auf anderen Plattformen nur träumen können. Warum es funktioniert: Diese Hinweise sind so in die Erzählung eingebettet, dass die Nutzer*innen sie als organisch wahrnehmen. Das ist tatsächlich eines unserer wichtigsten Learnings.

Wir kriegen auch viele Antworten, etwa 2-5 Prozent der User*innen schreiben zurück. Das geht von Fragen nach weiteren Details, z.B. „wo hat Eisner in München gewohnt?“, bis hin zu emotionalen Nachrichten wie „gute Nacht, Kurt!“. Das zeigt uns: Wir sind mit diesem Projekt  dort, wo Menschen sich auch mit Freunden und Verwandten austauschen – das bedeutet, dass wir uns dieser Plattform im Duktus anpassen müssen, aber eben auch, dass wir dann entsprechende Antworten bekommen, für die wir ein Community-Management brauchen. Normalerweise bekommt jeder, der uns schreibt, eine Antwort. Wir verwenden dafür den Dienst MessengerPeople. Vorteil: Die Eisner-Nachrichten gehen wie ein Newsletter an alle. Sobald ein Nutzer antwortet, sind wir in einer geschützten Eins-zu-eins-Kommunikation.

Was uns außerdem gereizt hat: Wir können die Geschichte komplett crossmedial erzählen. Original-Quellen, Audios, Videos, Fotos, Text – alles das können wir über Messenger verbreiten und damit die Geschichte mehrdimensional darstellen.“

Dafür meinen Dank an Philipp Grammes! Allen anderen weiterhin viel Spaß mit Kurt Eisner!

Bildquelle: Unbekannt (Wikipedia)

Nachhilfe als Geschäft. Privatunterricht boomt – auch im Netz

SWR2 Wissen, einer meiner Lieblings-Podcasts und ständiger Begleiter durch die Woche. In dieser Folge geht es also um das Geschäft mit der Nachhilfe, aber allein das wäre noch kein Grund, den Link an dieser Stelle zu kommentieren. Um Schule mache ich normalerweise gerne einen Bogen. Doch die Folge startet mit einem Auftritt der Gründer von Simple Club, und schon sind wir mitten drin in einer Erfolgsgeschichte des Online-Lernens. „Der Online-Markt an Nachhilfe wächst“, heißt es entsprechend. Aber es bestehen Zweifel, ob damit auch lernschwache Schüler erreicht werden. Ein Hörtipp.

„So gründeten zum Beispiel die Studenten Alex und Nico aus Mosbach im Neckar-Odenwald-Kreis vor 7 Jahren den Simple Club. Unter diesem Titel stellten sie selbstgedrehte Erklärvideos zum Fach Mathematik ins Netz. Mit Erfolg. Heute rufen pro Monat rund 600 000 Schüler und Studenten ihre Lernvideos ab.“
Manuel Waltz, SWR2 Wissen, 30. November 2018

Bookmark in Interactive Video for Captivate 2017

Hi. I was wondering if anyone knew if there was a way to create a bookmark in an interactive video using Captivate 2017? I know that Adobe Captivate 2019 allows you to add bookmarks to interactive videos–where after completing a certain action, a user is redirected to a particular part in a video. However, I wasn’t sure if this option was available in Captivate 2017? Or, if there was an alternative way to accomplish the same effect in Adobe 2017?

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Hotspots in Interactive Video

Hi.

I was wondering if anyone knew if Adobe Captivate 2019 allows you to add hotspots in interactive videos? I know that you are able to add hotspots in virtual reality or 360 Videos. However, can you add hotspots in interactive videos that have been uploaded via you tube or via your computer. For example, imagine that you wanted to include a more information icon for 5 seconds in the middle of a video. When users click on the information icon, the video pauses and a pop-up box appears that allows users to learn more about a particular topic.

The post Hotspots in Interactive Video appeared first on eLearning.

Behind The Scenes Design Tips, Part 3: Interactivity And The Learning Paradox

What’s better than learning about anything? Learning anything! The "behind the scenes design tips" series explores actionable design tips you can try next time on a project. Don't just learn about things, learn things! By doing things! This last episode is about interactivity. This post was first published on eLearning Industry.

Mouse click on project slide finishes all animations on slide.

I have a Captivate project loaded from MS Power Point, linked with high fidelity and slide duration, set to advance automatically.

Power Point slide has no mouse-click transitions or animations.

Bullet 1 appears after 5 seconds, Bullet 2 appears after 10 seconds, Bullet 3 appears after 20 seconds.

When looking at the whole project, it looks fine, all animation works.

When the screen is clicked in the middle of the slide, the slide will advance to the last bullet animation – e.g. click at 3 seconds, all bullets appear, then slides transitions to next.

This occurs in the swf version and in the slide preview on Captivate, strangely not in the HTML5 version.  What is going on here?  There are no actions from mouse clicks anywhere in the project!

The post Mouse click on project slide finishes all animations on slide. appeared first on eLearning.

Blended Learning For Better Results

Using Blended Learning

Types of Blended Learning

  • Face-to-face driver – where the teacher drives the instruction and augments with digital tools.
  • Rotation – students cycle through a schedule of independent online study and face-to-face classroom time.
  • Flex – Most of the curriculum is delivered via a digital platform and teachers are available for face-to-face consultation and support.
  • Self-blend – Students choose to augment their traditional learning with online coursework.
  • Online driver – Students complete an entire course through an online platform with possible teacher check-ins.   All curriculum and teaching are delivered via a digital platform and face-to-face meetings are scheduled or made available if necessary.

Many companies put up content on the LMS, add a quiz and sit their trainees in front of a computer and expect world-class learning to take place.  This is fine if the company has put the required research and expertize into the courses created, and created a comprehensive course for their trainees to complete.  but more often than not they will trim it down, leave out or take out what they deem to be materials that are not required for the trainee to complete the training on their own. They give the trainee little face-to-face time or hands-on time to learn the skills they require for their role in the company.  This is especially true of many businesses in the hospitality sector as they need to use staff ASAP, this leads to bad service, not because the trainee is bad at their job, but because of the lack of blended learning within the business and not focusing on the training needs of the trainee.

How Blended Learning Works

Blended learning is best done (in my opinion) when we use online learning systems to deliver courses to trainees that they can take at their own pace, along with practical on the job training that is checked against the checklist for the online training for the particular course, and face-to-face time with a mentor when to answer any questions or issues that the online and practical training has not answered completely for the trainee.

As an example, one of the courses that I roll out frequently is that of Food Safety & HACCP, and this is a subject that requires both online, classroom and face-to-face time with a mentor to ensure that the trainee receives a full understanding of Food Safety & HACCP, and can demonstrate in a real workplace situation what actions need to be taken to ensure that all food produced or handled, meets the legal requirements and limitations that are there to protect the trainee, company and the customer or end user.  It’s simply not good enough to assume that because the trainee has acquired the knowledge through online learning that they are ok to work in a commercial service kitchen environment.  In the face-t0-face with the mentor, the trainee must demonstrate all four types of contamination, high and low-risk food, chemicals, required temperatures and the range of critical control points that control the flow of production through the kitchen before they are signed off to work in the commercial kitchen.

In my research, I have found that trainees who completed the online training only, remembered less than 40% of the content if they returned to work within two days and that if they returned to work after three days that figure dropped to 25%.  I also found that trainees who completed the online training and the practical & face-to-face retained 80% of the training even after being away for a week.

Getting Best Results

Using blended has proven to bring better results to the trainees as they get to us a wide variety of tools to complete their learning, from pretests, videos, text, interactions, PDF’s evaluation quizzes, practicals and face-to-face mentors.  This gives the trainee the highest rate of succeeding in the workplace.  This also allows us to tailor our practicals and mentoring to suit each trainee and their learning styles.  Trainees that go through blended learning programmes retain more information than trainees that don online training alone.

Using proper blended training will allow you to train your trainees to a very high standard and also will result in a greater retention rate of trainees.   If you tell a trainee what to do they will remember less than 20% of the lesson, if you show them how to do it they will remember up to 50% of the lesson and if you allow them to do the task themselves, they will remember up to 80% of the lesson.  Learning takes the form of the following for most learners:

Tell the Trainee (up to 20%)

Tell your trainee how to do the task required.  Make sure that you give them enough information that they can absorb, but not so much that you overwhelm them.

Show the Trainee (up to 50%)

Show your trainee how to do the task.  Talk through the process and encourage the trainee to take notes or draw diagrams.

Let the Trainee Do the Task (up to 80%)

Allow your trainee to do the task and to talk through the task with you to show their understanding of the task and/or instructions at hand.

Review

Review the trainee’s work and give constructive feedback so that they can correct any issues that they encountered in the task.

Let the Trainee Apply the Task & Fly (up to 100%)

Allow the trainee to practice and apply the newly acquired knowledge in real life task and let them spread their wings and fly.

Conclusion

The more options and ways of learning that you can offer your trainees and the more time you put in to researching what blended learning system is right for your trainees, then the more successful your training will be and your trainees will have a solid grounding and knowledge of the tasks required and how to implement them in the workplace.

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8 Ways To Render Your Virtual Teacher’s Personality

As Artificial Intelligence develops, virtual teachers, become more and more popular. But what makes a virtual teacher successful and appealing to learners? This article covers some key factors to have in mind when rendering a virtual teacher's personality. This post was first published on eLearning Industry.