How To Choose Online Training Courses That Work

The Art of Choosing Online Training Courses

According to Ambient Insight, the content market will reach $38.3 billion by 2016 (SOURCE: AMBIENT INSIGHT 2012). With such a large market and no dearth of content providers, choosing the right provider is nothing short of a “task.” There are two types of content providers. The one is the Customized Online Training Course Providers and the other is the Catalog Online Training Course Providers. Organizations can choose either, or a mix of the two, depending on their requirements.

How To Decide Between Customized Online Training Courses And Catalog Online Training Courses

Customized Online Training Courses are made according to the specifications of the client; so while they meet industry standards, they speak the language of the organization as well. The online training courses are focused and organization-specific; the matter is unique, relevant and usable. However, customized online training courses take long to create, and it could be a few weeks before they perfectly mimic the requirement.

Types of Customized Online Training Courses that an organization can do with: 

  • Technical courses,
  • industry-specific courses,
  • orientation,
  • induction and onboarding online courses, and
  • any learning that is specific to the organization.

Catalog Online Training Courses are available off the shelf and are ready to use immediately after the implementation process. They are generic and may be used by various industries. Decision makers must view the online training course in question and decide if it will meet the learning needs of their employees. Industry-specific online training courses are available too. However, catalog online training courses may also contain material that is irrelevant to a particular organization. This means paying for something that will not be used, as well as cluttering a training program with irrelevant information. It may also be that a single provider will not be stocked with all the online training courses require by an organization. The good news is that it is possible to buy online training courses from more than one provider.

Types of Catalog Online Training Courses that an Organization can do with:

  • Generic courses,
  • courses on soft skills,
  • language courses, and
  • any other course that teaches a set of skills that is common to all industries.

4 Tips to Help You Choose The Ideal Online Training Course

Here are some invaluable tips to keep in mind before you make any decision about your next online training course.

  1. Understand Your Audience
    Before buying an online training course, know your audience. Take into account their age, their learning needs and their attitude toward online learning. In many organizations, eLearning is predominantly used by the younger lot – the net-savvy, tech-savvy younger generation, while the older employees prefer face-to-face training. Some organizations have a majority of incumbent workers who are reluctant to lay a finger on technology, let alone use it to learn. If there is a mixture of young, new, and incumbent workers in your organization, it’s important that all these groups are able to relate to and derive knowledge from the course that you choose for them.
  2. Choose Online Training Courses that Work
    And by this I don’t mean that the online training courses are ‘successful’ – rather, they must be ‘playable’. When organizations go on a keep-up-to-date frenzy wherein all the company systems are updated, online training courses may not comply with the new configuration – as a result of which training suffers. Should a conflict arise, it is the onus of the content developer/provider to configure the online training course to the new updates. The longer it takes for the online course providers to set this right, the greater the risk of losing the learner’s interest in training.
  3. Buy Online Training Courses from a Reliable Content Provider
    Whether it is customized online training courses or off-the-shelf online courses – whether the provider is a re-seller or a seller, do a deep dive into the backend services provided by the company. If there is a snag that needs immediate attention, how long will it take for it to be set right? Does the provider have a reliable customer support team in place? A reliable customized content provider will have a technical team that supports any technical issues. A reliable re-seller will have its own technical team in place to fix any problem that may arise, as well as access to the course provider’s technical team to fix the issue.
  4. Buy Online Training Courses that are Simple
    eLearning gives employees the option to work from anywhere. As a result the online training course itself must be concise, precise, up-to-date and easily accessible. A short online training course will download quickly and easily. A short online training course will only contain information that is relevant, as well.

Buying online training courses that work is not rocket science. Follow these basic steps and you will see the fruitful results of the hours you spent on researching the right online training courses, in your learners’ performance.

This post was first published on eLearning Industry.

26 Free Adobe Captivate 8 Video Tutorials

Free Adobe Captivate 8 Video Tutorials

Adobe Captivate 8 is a powerful software that will help you create interactive eLearning courses suitable for any device. eLearning professionals can develop mobile learning without programming using all-new responsive authoring. They can also use an intuitive UI to transform PowerPoint presentations into engaging eLearning using actors, voices, interactions, and quizzes.

  1. Introduction to Adobe Captivate 8
    Learn about the basic functionalities of Adobe Captivate 8. Develop any-screen responsive mobile learning without programming. Use an intuitive UI to transform PowerPoint slides into engaging eLearning using actors, voices, interactions, and quizzes. Leverage best-in-class HTML5 publishing to deliver any content to mobile devices, the web, desktops, and leading LMSs.
  2. Absolutely-timed Effects in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents the new absolutely-timed effects in Adobe Captivate 8.
  3. Shared Action Enhancements
    This Adobe Captivate 8 tutorial presents the new enhancements in shared actions and variable parameterization in Adobe Captivate 8.
  4. Smart Shape Enhancements in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to customize the shapes and convert them into buttons and choose different styles to indicate the up, hover, and down states in Adobe Captivate 8.
  5. Natively Import Web Objects in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to embed web pages in Adobe Captivate 8 using the native web functionality in Adobe Captivate 8.
  6. Creating Responsive Projects with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a responsive eLearning course using Adobe Captivate 8.
  7. Using Responsive Themes and Theme colors in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to use responsive themes and modify the theme colors in Adobe Captivate 8.
  8. Positioning Objects in Responsive Adobe Captivate 8 Projects
    This Adobe Captivate 8 tutorial presents how to position objects in responsive Adobe Captivate 8 projects.
  9. Responsive Preview and Publish Options in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to preview and publish your eLearning courses in Adobe Captivate 8.
  10. Gesture Support for Adobe Captivate 8 Courses
    This Adobe Captivate 8 tutorial presents how to leverage the instinctive gestures that allow learners to tap, scroll, pinch, and swipe their way through eLearning courses.
  11. Responsive Quizzes in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create responsive quizzes with Adobe Captivate 8.
  12. Responsive Simulations in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a single screen capture project that works across devices with Adobe Captivate 8.
  13. Multi-device Preview with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to preview your responsive courses in different devices using Adobe Edge Inspect and Adobe Captivate 8.
  14. Device-aware Delivery with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how Adobe Captivate 8 enables you to serve content the learners based on their device OS and viewport size.
  15. Text formatting for different breakpoints in Adobe Captivate
    This Adobe Captivate 8 tutorial presents the different text formatting options for different breakpoints in Adobe Captivate 8.
  16. Creating Custom Theme Colors in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a custom and save a custom theme color palette in Adobe Captivate 8.
  17. Removing Popups from Your Recording in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to get rid of the annoying notifications that pop up in the middle of your video demonstrations using Adobe Captivate 8.
  18. Location-aware Learning with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to utilize the GPS capabilities to deliver timely, location-aware content such as assessments that require learners to be at a particular geo-location with Adobe Captivate 8.
  19. Natively Import HTML5 Animations in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to import HTML5 animations into your Adobe Captivate project without requiring any plug-ins.
  20. Drag & Drop Interaction in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a drag and drop interaction in Adobe Captivate 8.
  21. Creating Quizzes with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a quiz in Adobe Captivate 8.
  22. Bringing your PPT into Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create PPT-based courses in Adobe Captivate 8.
  23. Creating a Software Simulation with Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a software simulation in Adobe Captivate 8.
  24. Common JavaScript Interface in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents you the common JavaScript platform for SWF and HTML5 in Adobe Captivate 8.
  25. Accelerometer-based Game in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create an accelerometer-based game with Adobe Captivate 8.
  26. Memory Game in Adobe Captivate 8
    This Adobe Captivate 8 tutorial presents how to create a memory game with Adobe Captivate 8.

I highly encourage you to share this list with people interested to learn how to use Adobe Captivate 8! In case that I missed an Adobe Captivate 8 Free Video Tutorial, do not hesitate to Submit your Free Video Tutorial!

Last but not least, are you looking for additional tips on creating responsive eLearning courses with Adobe Captivate 8? The article, Tips To Create Responsive Courses with Adobe Captivate 8 highlights 7 tips of best practices that you could follow to make the most out of Adobe Captivate 8.

This post was first published on eLearning Industry.


2nd International Conference on Education Technology (ICET14) aimed at presenting current research being carried out in that area.

The idea of the conference is for the scientists, scholars, engineers and students from the Universities all around the world and the industry to present ongoing research activities, and hence to foster research relations between the Universities and the industry.

ICET14 will take place on December 16-17, 2014, at the Basaya Beach Hotel & Resort, Pataya, Thailand.

This post was first published on eLearning Industry.

ICEEL 2014

The ICEEL 2014 conference will bring together leading researchers, engineers and scientists in the domain of interest from around the world. We warmly welcome previous and prospected authors submit your new research papers to ICEEL 2014, and share the valuable experiences with the scientist and scholars around the world.

All full paper submissions will also be peer reviewed and evaluated based on originality, technical and/or research content/depth, correctness, relevance to conference, contributions, and readability. The full paper submissions will be chosen based on technical merit, interest, applicability, and how well they fit a coherent and balanced technical program.

2014 International Conference On Education & E-Learning (ICEEL 2014) is Organized by SciencePlus(S+) in association with Institute of Research and Journals(IRAJ).

The conference will be held at the Flora Grand Hotel (Dubai, United Arab Emirates), on December 11, 2014.

This post was first published on eLearning Industry.

The Top 5 Things Employees Love In Online Training Courses

What Employees Love In Online Training Courses

Given that there are so many benefits associated with online training courses, it’s no surprise that employees often prefer it over traditional face-to-face training courses. But what, exactly, do employees love about online training courses? Answering this all-important question will allow you to make your online training courses even more effective and memorable, due to the fact that you can focus on what really matters when it comes to the overall training experience.

  1. Online training courses to be accessed anywhere, anytime.
    Employees love the fact that they can access their online training courses anywhere, anytime. They don’t have to stay after hours in the office to complete mandatory training, or to be stuck at their desk if they want to learn more about a specific task or process. They can even access their training on-the-go by using their mobile devices, if applicable. So, prior designing your online training courses you need to think how you want your employees to access your online training courses or events, to avoid compatibility issues. In addition, employees are looking for online training modules that allow for quick and convenient knowledge absorption. In order to offer your employees this perk, however, you may need to consider developing microlearning practices. Both mobile training and microlearning are two corporate eLearning trends with great potentials, not to mention that employees love them! So, you will definitely need to further explore their benefits and their potentiality to support the needs of your overall online training strategy.
  2. Online training courses to incorporate social elements.
    Employees love the fact that they don’t have to keep up with their colleagues or be held back by those who may be progressing more slowly. Online training courses give them the ability to move at their own pace, so that they get most of their individual training experience. This also gives them the opportunity to properly absorb information and skill sets before moving onto the next online training module. For example, if an employee finds one online training module more challenging than the other employees, then he/she has the chance to devote more time to exploring this particular online training module before advancing. However, enjoy learning at their own pace, does not mean that they enjoy learning on their own. Keep in mind when developing online training courses, to incorporate social learning and group collaboration elements. Employees can benefit from the experience and expertise of their colleagues via online training exercises, for example. As such, you’ll want to consider adding in various group projects, such as scenario role plays or problem solving exercises, or online social learning activities. These social learning activities may come in the form of online forum discussions and peer-based feedback via document sharing.
  3. Online training courses to be convenient!
    What employees love in an online training course is to be convenient and easy to use. The online training courses should be fairly easy to access, to navigate and to complete assessments, and to see the results. With the click of a button employees want to delve into a subject, watch a video that explores a complicated task, or engage in an exciting eLearning presentation. In short, online training courses should make it simple and straightforward for the employees to expand their knowledge base and improve upon their skill sets. However, this isn’t to say that online training courses should be easy to complete. To the contrary, online training courses should be challenging enough to engage the employees and demanding, so that you don’t run the risk of boring them. This will enable them to get real value from their online training courses.
  4. Online training courses to be interactive and immersive.
    The amazing thing about online training courses, and what employees love, is that you can lose yourself in it.  Online training courses should be interactive and allow for complete immersion. Scenarios, eLearning Games, simulations, and a wide range of other components can create training experiences that draw in the employees and make them feel like they are an essential part of the overall training experience. Employees can make choices that are risk-free, but still allow them to see where those choices would lead them in real world settings. Simulations give them the power to carry out real life tasks, without having to worry about making a mistake that could lead to reprimands or dissatisfied customers. In many respects, online training courses offer them a safety net that they can use to master skills and acquire knowledge in a secure environment.
  5. Online training courses to offer an emotionally-centered experience that helps employees to connect.
    Whether you are integrating characters, avatars, compelling images and graphics, or real world examples, you are emotionally connecting to your audience in a profound way. This is yet another thing that employees enjoy about online training courses. When developing your corporate online training strategy you should focus to encourage an emotional connection between the employees and the subject matter, no matter what that subject matter might be. This way, employees can sympathize with the characters that in fact impart important information, learn about real world examples that highlight the benefits of the subject matter, or read stories that help them to develop skills and broaden their scope of knowledge. Creating emotionally-centered online training experiences is of high importance, because they give employees the chance to relate to the subject matter and to learn the importance of acquiring the information that is being offered. It makes it personal and relevant, which not only boosts motivation and excitement, but helps them to achieve their learning objectives.

This is, by no means, a complete list of the things that employees love about online training courses, as there are several additional reasons why employees are fond of online vs. traditional training courses. However, when designing your next online training courses, try to integrate these preferred and high valued aspects of online training to create meaningful experiences for your employees.

If you’re still undecided about whether corporate online training is the ideal solution for your company, the article Reasons Why You Should Invest In Corporate eLearning offers 10 convincing arguments for why online training may be worth every penny of your investment.

On the other hand, if you are already convinced and you are about to convert your corporate training into an online format, the article Questions You Need To Answer To Successfully Move Your Corporate Training Online features the key 6 questions that you’ll want to ask in order to successfully move your corporate training online.

This post was first published on eLearning Industry.

7 Tools to Build Up Your School’s Online Potential – Revisited

How To Build Up Your School’s Online Potential

Make your website an engagement hook

When someone searches the name of your school, you want to be in the first results, right? And that is a fair ambition since a report conducted among fresh graduates found that 65% of them ended up on a college’s homepage, while searching for admission data.

Still, setting up a website isn’t enough. If you aren’t exposing it in the right way, your reach will be significantly reduced. Design a worthwhile website experience by considering several elements to integrate when shaping the overall structure.

  1. Make it easy to access. Tweak the usability and think of the natural flow your audience would have for information searching. Create content categories according to this flow.
  2. Develop relevant content and post frequently. Showcase your school culture in a friendly way while keeping your professional tone of voice. Post materials that students and parents could have access to. Try to differentiate your story angle and give them the specific infos to make an informed choice.
  3. Drive participation and offer access to register for different school events and other programs through online registration forms.
  4. Seek to incorporate creative, interactive tools that drive parents and students to your site frequently and improve community involvement.

Turn your blog into a conversation

Having a blog for your school these days is a no-brainer. But let’s get down to what you want to accomplish with it. Communicating important news to the community? Gathering feedback from students and parents on important issues? Maybe educating potential students and parents on the strengths of your school?

Some of the leading online schools and colleges use it as an effective recruiting tool. In order to make your blog engaging and worth visiting, make sure the tone of voice and point of view are approachable for all your readers – talk with them not at them. Make your content more insightful by conducting periodical surveys on what their subjects of interest might be.

Offer added value with mobile apps

Developing a school app just for the fun of it can be an appealing experiment. Though, you want it to have a positive effect on your online visibility. So, simply repacking your website content won’t play magic tricks. Nevertheless, if integrated within a well structured communication plan, with an original and helpful concept behind, will surely payoff.

Crisp news that students and parents can have access to, school happenings or other extracurricular activities, short videos with tips and tricks for students or parent advice, choose anything that can improve the overall experience. You can even consider linking your school app to maps or bus routes. So before everything, start asking yourself this – what extra value can our school app offer to our audience? Clarifying this will make the difference.

Create a video experience with YouTube

Watching videos has turned into an international sport, and if you’re not using this medium to share at least part of your message, you’re not effectively reaching your prospects. Showcase everything that’s attractive about your school – clips of school events, sporting events, testimonials – in order to create a real viewer experience. Stick to around 5 minutes clips since the attention span of your prospects might not last longer. You can also sign up for YouTube for Schools and let your students access thousands of free high quality educational videos.

Extend your school topics with Pinterest

A picture is worth a thousand words and Pinterest knows how to turn that to your advantage. When setting your school Pinterest account consider making it a valuable resource for your audience – an experience that also offers the flavor of being part of your school’s community.

Make it informative while keeping it entertaining. Try to balance the photo content by uploading pictures related to your school and some other matters that might be of interest and extend your school brand – places to visit, recommended books or movies, parenting tips or DIY project ideas. Once everything is set up right don’t forget to link your account to your email signature, website and Facebook page.

Foster parent relationships with Google Hangouts

Since parents are part of the decision making when choosing a school, you definitely want to have them on the same page. And Google Hangouts is just the proper tool to create a meaningful connection with them, gather insights and clarify their possible dilemmas on the curriculum.

From one-on-one connections to bigger virtual chats, Google Hangouts offers you the chance to have a deeper conversation about various topics as social development, peer relationships, homework situation or future career recommendations. Make that connection count!

Turn your data into a story, with infographics

Besides your inspiring school presentation, your prospective and current parents also want to know your school’s stats. Handing them white papers with reports and numbers could be overwhelming. You have to make them understand the return of their investment in an easy way.

Effective and visually compelling, an infographic can showcase your key statistics that can make a difference in choosing a school over another. If designed in an original way and with an interesting approach and interpretation of numbers, an infographic has the potential of going viral and become a tool that can be used by current parents to share positive word of mouth in the community. Give it a try!


Of course there are several other tools out there that you can use to enhance your online presence. The mighty Facebook and the chirpy Twitter aren’t a mystery anymore, even though harnessing their power to the fullest is still work in progress.

But with all things considered the main takeaway is this – simply being present online won’t differentiate your school. Make that presence count by appealing to parents, students and the whole community by encouraging involvement in order to foster loyalty.

This post was first published on eLearning Industry.

EDTech Summit 2014

EDTech Summit 2014 will try to give answers to questions like what impact do Open Education Resources, Flip Classrooms, rich multi-media and smartphones have on educational content delivery and the role of the educator? Can MOOCS find a sustainable business model? Was Steve Jobs right when he predicted the printed textbook model needs “digital destruction”?

EdTech Summit will also be an outstanding forum to network and communicate with thought leaders and key members of the education technology community.

Keynote Speakers

Ken Steele – Chief Futurist, Eduvation Inc. & Co-Founder, Academia Group Inc.
Ken Steele is Canada’s leading higher education monitor and futurist, trusted by more than 20,000 daily subscribers and bringing his comprehensive perspective to a broad range of audiences hundreds of times a year – from faculty and instructors, boards and senior administration, to information technology staff, concerned parents, and Canada’s most powerful corporate CEOs. Ken has become Canada’s most sought-after campus presenter because he continually synthesizes breaking news, research, data and trends, and delivers ever-changing, fast-paced, dynamic presentations incorporating rich media, great humour, and insights specific to the audience and institution. Ken’s unique perspective comes as a former academic, entrepreneur, co-founder of Academica Group, editor of Canada’s leading PSE news daily, and consultant to a hundred institutions across the country.

Dr David Brady – Stanford University & Fellow/Deputy Director of the Hoover Institution
David Brady began his teaching career at Kansas State University in 1970 and has been on continuing appointment at Stanford University since 1987. He was associate dean from 1997 to 2001 at Stanford University; a fellow at the Center for Advanced Study in the Behavioral Sciences from 1985 to 1986 and again in 2001–2; and the Autrey Professor at Rice University, 1980–87. In 1987 he was elected to the American Academy of Arts and Sciences. He won the Dinkelspiel Award for service to undergraduates, the Richard Lyman Prize for service to alumni, and the first Phi Beta Kappa Teaching Award given at Stanford.

Master of Ceremonies 

Lucy van Oldenbarneveld - Host at CBC News Ottawa
Lucy van Oldenbarneveld anchor’s CBC’s 90 minute local television news program CBC News Ottawa. Her work with CBC has seen her reporting on major stories across the country. She has reported on a number of significant Canadian events, and is involved with providing journalism training in different parts of Africa – most recently in Abuja, Nigeria. Before coming to Ottawa, Lucy was the host/reporter of the afternoon radio show at CBC Whitehorse.


Industry Leaders: Microsoft, IBM, JMP, VMWare, Pearson Canada, Nelson Education
Venture Capital/Incubators: Invest Ottawa, L-Spark, Atlantic Regional Venture Fund
EdTech Startups: Wipebook

EDTech Summit 2014 will be held at The Major Building (Ottawa, Canada) on December 9-10, 2014.

This post was first published on eLearning Industry.

CLO Exhange 2014

As the United States recovers from recession and talents are in constant and increasing demand, the Chief Learning Officer’s function is more strategic than ever. Organizational development plays a key role in attracting and retaining talents. L&D is also essential in developing new leaders, a growing worry for enterprises with a massive retirement expected from baby boomers in the upcoming years. In this context, we are excited to bring you IQPC’s 2nd Chief Learning Officer Exchange (CLO Exchange 2014).

The speakers chosen for this exchange and the attendees joining the interactive discussions are learning & development executives who face the challenges of building a corporate university from ground up, balancing global and local training, preparing and identifying leadership, incorporating multichannel trainings and aligning L&D with business goals in a ROI-measurable fashion, just to name a few.

What’s New for the 2nd Edition?

With a fully renewed speaker faculty, the 2nd edition will feature new discussions and in-depth case study presentations, focused on key challenges and strategies to the learning and development executive in today’s context. Our discussions will:

  • Explain in detail how to promote and secure training in companies going through structural changes;
  • Discuss the key role L&D plays in reskilling, retaining talents, identifying, engaging leaders and promoting innovation;
  • Walk you through strategies and obstacles of building a learning structure from ground up;
  • Allow you to participate on interactive roundtables and Q&A sessions with peers and specialists;
  • Brainstorm over training new leaders with the huge retirement rate expected from the baby boomer generation;
  • Orient on the right balance in the plethora of training channels available.

PLUS: Stay tuned! We have a surprise offsite activity scheduled, which we will reveal in due time! Join us in December for this unique and enriching experience only IQPC Exchange, backed by over 40 years turning knowledge into business, will deliver.

CLO Exhange 2014 will be held at the Hotel Del Coronado, California, on December 7-9, 2014.

This post was first published on eLearning Industry.

Modernising Learning: Delivering Results (2014)

Towards Maturity, die britische Non-Profit-Organisation, hat wieder ihren jährlichen Benchmark Report herausgebracht. 85 Seiten mit einer Fülle von Themen und Perspektiven. Dafür wurden Daten von über 600 Organisationen und über 5.700 Lernern  ausgewertet. Aus diesen Informationen haben die Experten “trends in the use and implementation of learning technologies in the workplace” herausgefiltert. Themen sind u.a. die in Unternehmen eingesetzten Lerntechnologien, die Präferenzen der Lerner und die Skills von Learning & Development-Teams. Und wie immer wurden die Resultate mit denen der “Learning Leaders” verglichen. Über diese heißt es zusammenfassend:

“… these organisations are all aligning learning to business; providing their learners with an active voice; supporting learning beyond the course and are proactive in connecting with staff. As a result they are twice as likely to report that they are achieving the benefits they seek and three times as likely to report positive changes in staff behaviour (compared to the average).”

Die Ergebnisse des Benchmark Reports liegen in unterschiedlichen Formaten vor – vom gesamten Report, über Slides bis zur Management Summary, mit vielen interessanten und nützlichen Schaubildern.
Towards Maturity, 5. November 2014


11 Tips to Make your eLearning Freelance Business a Success

How To Make your eLearning Freelance Business a Success

There is a distinct difference between eLearning freelance businesses that just survive and those that stand the test of time and turn a great profit. While there are a myriad of factors that determine under which category an eLearning freelance business falls, there are also a number of tips that can give eLearning freelancers the opportunity to achieve success, even in down economies when the competition is fierce.

  1. Discovering your eLearning niche should be a top priority.
    While it’s always helpful to know a bit about everything, you should also have a specific eLearning niche that you focus on. This is a specialty that is ideal for your skill sets and your experience. To be really successful, you have to be aware of your eLearning niche and be ready and willing to learn it inside and out. Find out all you can about the various eLearning tools and technologies that are at your disposal and delve into the principles and theories involved. Become an expert in your eLearning niche, so that you become the eLearning Freelancer that everyone calls upon when they’re looking for the best of the best in your field.
  2. Develop an effective online eLearning portfolio and keep it up-to-date.
    One of the most valuable eLearning freelance business tips I can give for those who want to achieve success is to really take the time and effort to perfect their online eLearning portfolioMake sure that it accurately reflects your skills and experience, as it will be carefully viewed by your potential clients and employers, when they will need to get a sense of who you are and what you can offer to them. As you learn new things and develop new techniques, add these to your online eLearning portfolio, and ensure that it is well organized, well designed, and up-to-date.
  3. Set up online headquarters for your design and development team.
    Virtual work spaces, such as Asana and Basecamp, are great platforms for project management. If you work with other eLearning professionals on a regular basis, you’ll definitely want to think about setting up an online base of operations in order to stay on-task and stick to deadlines. Through free project management platforms you can assign projects, keep a team calendar, and send out alerts for upcoming due dates.
  4. Focus on building an online presence and manage your online reputation.
    Create a site or blog that includes information about your expertise and services, and stay active on social media sites and eLearning online forums. By doing this, you increase your online presence, which means that clients and employers will be able to find you more conveniently. Also, pay attention to your online reputation by asking satisfied clients to post their positive reviews and recommendations. Go above and beyond to keep clients happy, so that they feel compelled to leave glowing testimonials about your eLearning services.
  5. Track and manage your resources effectively.
    Organization and resource allocation are key to success for any eLearning freelance business. Keep track of expenses, time spent working on individual tasks, and anything else that will affect your bottom line. This will help you to not only increase your profit margins, but it will also allow you to create more accurate bids for projects. For example, if you can accurately estimate your eLearning course development time, then you can factor that into the overall cost.
  6. Network, network, network!
    Go online and join eLearning professionals’ groups, such as the Instructional Design & E-Learning Professionals’ Group on LinkedIn. Attend networking meetings in your area or eLearning conferences, if possible. You have to devote time and energy to networking in order to build your list of contacts. These contacts can not only be invaluable resources in the event that you need help with projects, but they can also let you know about projects that may be an ideal match for your expertise.
  7. Be ready and willing to learn more in order to profit more.
    As eLearning freelancers, we are always on the lookout for new and better ways to create meaningful eLearning experiences. To do this, it often means that we must be perpetual learners, who are constantly on the lookout for opportunities to expand our knowledge and master new skill sets. Attending courses and webinars that will help you to learn about emerging eLearning technologies and utilizing resources that deal with Instructional design models and theories can give you the opportunity to learn more in order to profit more.
  8. Research the eLearning market to identify points of need and then seize the opportunity.
    Every industry has gaps that need to be filled and points of need that, once identified, may lead to significant profit. So, research the eLearning market and see where there is a need and then see how your skills and experience can give you the power to create new opportunities. For example, if there are very few eLearning companies who are willing to take on smaller projects that only require one eLearning freelancer, then why not capitalize on this by becoming the go-to eLearning business for smaller organizations.
  9. Be innovative and get creative.
    Learn about emerging eLearning technologies that may be of benefit to your eLearning freelance business in the near future, and be creative about how you use the technologies and tools available today. Try to discover new eLearning techniques and applications for them when creating your eLearning deliverables. Being innovative and always willing to take on new challenges, you can gain invaluable experience and provide better eLearning deliverables for your clients.
  10. Set aside time for marketing and promotion, even when you have a full work load.
    Even if you are swamped with work and don’t really have any room in your schedule for another task, it’s always a good idea to keep up with your eLearning freelance business marketing strategy. This can ensure that you have new work waiting for you when you’ve wrapped up your current projects, and that your eLearning freelance business never has any down times. Avoid the dreaded “feast or famine” by always setting aside time for marketing and promotion.
  11. Don’t forget to reassess your strategy periodically.
    Your eLearning freelance business strategy should always be a work in progress. Every now and then take the time to assess what’s working and what’s not, so that you can constantly improve the way you do business. Get feedback from clients and contractors you’ve worked with in order to determine your core strengths and weaknesses, as this will allow you to remain at the top of your game.

Hopefully these tips can give you some inspiration and ideas for how to make your eLearning freelance business stand the test of time and thrive. Determination, dedication, and a well rounded eLearning freelance business strategy are key ingredients in the formula for eLearning success. Staying focused and committed to taking your eLearning freelance business to the next level, and never settling for anything less than the best from yourself and your team, are crucial.

Do you need additional tips to land more jobs? The article Tips Every eLearning Freelancer Should Know to Land More Jobs highlights 7 tips that absolutely every eLearning freelancer should know to land more jobs, even if you don’t have any prior experience in the eLearning industry.

Last but not least, there are a number of ways that you can boost your earning potential and increase your profits even if you are new in the eLearning field. At the article Tips to Earn Money as an eLearning Professional you will find 10 tips on how to earn money as an eLearning Professional.

This post was first published on eLearning Industry.