In his 2108 Letter to Shareholders, Jeff Bezos, Founder of Amazon, banished PowerPoint presentations from executive meetings and replaced them with “Narrative Structures.” Culture Shock! Storytelling instead of Bullet Points! Yes, you heard right. And if anyone knows a good idea, it’s probably Jeff. Amazon’s executive meetings now begin with participants spending 30 minutes reading stories about ideas and then discussing them. And it’s Bezos’ idea. The man who went from a new retailing idea to the world’s richest man in 23 years is advocating storytelling. And once again he’s right. This post was first published on eLearning Industry.
Regardless of whether your Alternate Reality Game is for entertainment and marketing or training and performance improvement, creating the story is a creative endeavor. Like most creative endeavors, it can be a messy activity. And each person will go about it differently. This post was first published on eLearning Industry.
Stories and scenarios create a great impact on the learning process, as the learners are emotionally connected to the content being taught. In this article, I will share few examples of how to combine story-based learning and a scenario-based learning approach for an immersive eLearning experience. This post was first published on eLearning Industry.
The story in an ARG created for corporate training can help to create structure as well as change direction in gameplay. The monomyth, or hero's journey, is a complex narrative pattern that has been established as the primary way in which stories have been structured from mythology to modern day movies. This post was first published on eLearning Industry.