We are living in an age where 'viral' outplays 'vital' stuff. Visuals scream more than words. So, video learning is like creating a dish to stand out as a top pick on the menu card for longer times. This article explores the mystery and magic of metaphorical storytelling through video script writing. This post was first published on eLearning Industry.
Don’t we all love a good story? Stories resonate in ways that touch the human soul. Stories don’t just entertain. They teach, instill cultural ideas, and pass down information from one generation to the next. Here's how stories can be incorporated into eLearning videos. This post was first published on eLearning Industry.
In his 2108 Letter to Shareholders, Jeff Bezos, Founder of Amazon, banished PowerPoint presentations from executive meetings and replaced them with “Narrative Structures.” Culture Shock! Storytelling instead of Bullet Points! Yes, you heard right. And if anyone knows a good idea, it’s probably Jeff. Amazon’s executive meetings now begin with participants spending 30 minutes reading stories about ideas and then discussing them. And it’s Bezos’ idea. The man who went from a new retailing idea to the world’s richest man in 23 years is advocating storytelling. And once again he’s right. This post was first published on eLearning Industry.
Regardless of whether your Alternate Reality Game is for entertainment and marketing or training and performance improvement, creating the story is a creative endeavor. Like most creative endeavors, it can be a messy activity. And each person will go about it differently. This post was first published on eLearning Industry.