What Is Lead Time In Marketing And How Does It Affect Purchase Decisions?

Having enough lead time during your campaigns lets your customers and prospects know when your new webinar is live, when you have a new product launch, when you're publishing a new eBook, etc., thus enabling everyone to plan accordingly. Let's see how lead time helps generate buzz but can also help boost visibility, reach more users, and increase conversions.

This post was first published on eLearning Industry.

5 Amazing eBook Ideas For Successful Lead Generation In The eLearning Niche

Do you want to collect and nurture leads with compelling lead-generating eBooks? Great! This article will provide you with the information and inspiration you need to create lead-generating eBooks for your eLearning business.

This post was first published on eLearning Industry.

7 Sales Funnel Optimization Strategies For Online Course Businesses

There are numerous factors that determine the success of your endeavor into education. Here are 7 key tips that could make a significant difference in your path to success in the wide and varied world of online education.

This post was first published on eLearning Industry.

How To Understand Customer Needs And Improve Your Marketing

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

This post was first published on eLearning Industry.

The Challenge Of Measuring The Lead Nurturing ROI Of Your eLearning Marketing Campaign

So, you’ve created several campaigns for lead nurturing to increase your brand awareness. Kudos to you. Are they bringing you the results you hoped though? One thing is sure: you need to understand if your lead nurturing process is working or not.

This post was first published on eLearning Industry.