How To Create A High-Converting Webinar Landing Page

Did you know that webinars are the best way to attract leads that are more likely to convert? In this article, I highlight 7 tips that guarantee to assist you in the creation of a high-converting webinar landing page to impress! Accomplish all this by simply guiding your prospects through the marketing funnel.

This post was first published on eLearning Industry.

From Top to Bottom: Creating Live Webinars For Each Part Of The Marketing Sales Funnel

In order to create engaging webinars for your audience while following a successful content marketing strategy, it is essential to determine where your prospects are in the buyer's journey at any given moment. Whether it be the top, middle, or bottom of the webinar funnel you have to guide them through it and eventually get them to convert.

This post was first published on eLearning Industry.

Defining Objectives And Audiences For Your B2B Lead Generation Webinar

Hosting a business webinar is no child's play. In order to create an effective B2B Lead Generation webinar, you should start focusing on your business webinar objectives and carefully identify your target audiences. In this article, you can find out how you can avoid getting lost in the details, and organize a successful live webinar.

This post was first published on eLearning Industry.

Webinars: High-Quality Leads, Valuable Partnerships, And No Boundaries

By implementing webinars, you can teach and network—and at the same time, meet many of your most important marketing goals. How can you boost your lead generation and how can you learn to make the most of high-quality leads?

This post was first published on eLearning Industry.

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

This post was first published on eLearning Industry.

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for. This post was first published on eLearning Industry.

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads and attracting readers. In this article, I'll share 3 tips on how you can repurpose your eBook to enhance B2B lead generation return on investment. This post was first published on eLearning Industry.

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the most qualified and highest-quality ones. In this article, I'll share valuable know-how on how to generate leads and build a strategic foundation that emphasizes quality. This post was first published on eLearning Industry.

Top Channels To Promote Your eLearning eBook For Maximum Effect

Promoting your eBook is a crucial step you shouldn't miss. In this article, I'll share 3 channels through which you can create an organic marketing plan to promote it successfully, make it appeal to different audiences, and provide relevant content. This post was first published on eLearning Industry.