What Is Lead Time In Marketing And How Does It Affect Purchase Decisions?

Having enough lead time during your campaigns lets your customers and prospects know when your new webinar is live, when you have a new product launch, when you're publishing a new eBook, etc., thus enabling everyone to plan accordingly. Let's see how lead time helps generate buzz but can also help boost visibility, reach more users, and increase conversions.

This post was first published on eLearning Industry.

5 Amazing eBook Ideas For Successful Lead Generation In The eLearning Niche

Do you want to collect and nurture leads with compelling lead-generating eBooks? Great! This article will provide you with the information and inspiration you need to create lead-generating eBooks for your eLearning business.

This post was first published on eLearning Industry.

9 Ways To Optimize Landing Pages To Generate More Leads

For most online businesses, generating more leads is a top priority. First, you need to strive hard to grab the attention of every visitor on your website. But that’s not the toughest part. Getting visitors to engage with your site and persuading them to take some kind of action is what most businesses struggle with.

This post was first published on eLearning Industry.

What We’ve Learned Running 198 Successful Webinars For Our L&D Partners (And How To Benefit From It)

As experienced webinar hosts, we thought you'd love to read our tips on how to broadcast successful webinars. From attracting the right leads to engaging your audience, here's our secret sauce! Have a pen and paper and get ready to take notes.

This post was first published on eLearning Industry.

8 Reasons To Use Webinar Marketing To Generate Qualified Leads For Your eLearning Business

Why should eLearning businesses use webinars to attract and nurture leads? Discover 8 top webinar marketing benefits, from evergreen lead generation to boosting brand awareness.

This post was first published on eLearning Industry.

How To Understand Customer Needs And Improve Your Marketing

The most valuable way to get more detail about who your organization is selling to is to develop a buyer persona. Once you have created buyer personas, their impact on marketing is powerful. Here are 10 ways you can improve your marketing when you have a deep understanding your customer needs.

This post was first published on eLearning Industry.

eCustomer Relationship Marketing (eCRM)

eCRM (electronic customer relationship marketing) helps companies maintain and improve relations with customers by utilizing customer data through an electronic system. In this article, we will analyze eCRM, how it works, and its case studies.

This post was first published on eLearning Industry.