Fürs Protokoll: Die Ergebnisse einer Befragung amerikanischer Jugendlicher (13 – 17 Jahre) haben jetzt noch einmal unterstrichen, wie sich die Präferenzen verschoben haben. YouTube, Instagram und Snapchat liegen in der Gunst vorne, Facebook folgt auf Platz 4, dann Twitter. Und ohne Smartphones geht im Alltag Jugendlicher nichts mehr. 45 Prozent von ihnen sagen, dass sie rund um die Uhr online sind. Monica Anderson und Jingjing Jiang, Pew Research Center, 31. Mai 2018
Pearson, der Bildungskonzern, hat 2.558 Menschen in den USA zwischen 14 und 40 Jahren nach ihren „attitudes, preferences, and behaviors around technology in education“ gefragt. Dabei waren sie besonders an Unterschieden zwischen Nutzern der Generation Z (14 – 23 Jahre) und den Millennials (24 – 40 Jahre) interessiert. Wie es zu erwarten war, sind die Unterschiede nicht groß. Beide Generationen stehen dem Einsatz von Medien- und Netztechnologien im Bildungsbereich positiv gegenüber. Zwei Punkte schaffen es aber dann doch in die Zwischenüberschriften: „YouTube’s importance to Gen Z cannot be overstated“. Denn: „55 of Gen Z say YouTube has contributed to their education, learning, and/ or personal development in the past 12 months“ (Millennials: 40 Prozent). Und, der zweite Punkt: „Gen Z is the „App Generation“ – even in education“. Womit das auch geklärt wäre. Pearson, 24. Mai 2018
Das jährliche Internet-Kompendium von Mary Meeker ist erschienen. Dieses Mal sind es 294 Seiten, wieder voll mit Daten, Schaubildern und Trends. Sie betreffen die Nutzung des Netzes, Märkte, E-Commerce, Werbung, Technologien und immer wieder China. Es gibt dann auch ein Kapitel, „Economic Growth Drivers“, das mit fünf Slides zum Stichwort „Lifelong Learning“ gefüllt ist und mit einigen Zahlen, die die wachsende Bedeutung dieses Bereichs unterstreichen. Donald Clark hat auch schon versucht, aus den Daten etwas mitzunehmen („20 important takeaways for learning world from Mary Meeker’s brilliant tech trends“). Fürs Protokoll. Mary Meeker, KPCB, Slideshare, 30. Mai 2018
Mit diesem Vortrag durfte ich heute einen Video-Tag der ILT Solutions in Köln einleiten. Er spannt einen kleinen Bogen vom Phänomen „Erklärfilme“, über einige Milestones in der (Erklär)Filmgeschichte bis zur Palette der verschiedenen Einsatzmöglichkeiten und Formate, die sich Interessierten heute bietet. Anschließend konnten die Teilnehmenden in einzelnen Workshops selbst aktiv werden: Instructional Design, Technik und Filmproduktion standen auf der Agenda, immer auch mit Blick auf Smartphones und user-generated content. Ein schöner Rahmen! Jochen Robes, SlideShare, 16. März 2018
Over the years and role changes I’ve used a variety of different VLEs. From Blackboard to FutureLearn, and from custom in-house developed VLE to customised large-scale MOOC platform. So, how important is familiarity when working, designing and developing on these platforms?
Firstly, are we talking about the familiarity I need to navigate the multitude of features and processes to get the course built and delivered? Or do we mean the familiarity the learner needs in order to have a smooth and tangible learning experience, whether they sit down and structure their learning or dip in as and when they can? Let’s try and deal with both.
For me: If you’re new to the platform it’s good to write notes to yourself as you do something new, work out how a feature works, etc. This is also a great resource for you or the rest of the team to open discussion around the how and why of particular approach to presenting a learning resource. Keep ideas, plans, design/colour schemes, times, asset library, etc. all in one place for easy reference.
For the learner: Accept that the learner may not have read your carefully scripted course page or expensive course promo video and repeat it at the beginning of the course. The odds are that you put a lot of effort into that content so make sure it’s of use at the start of the course. It will need to be modified, you don’t need the marketing/promotional terminology here, so make sure it reads like the rest of the course (the ‘voice’ of the learning). Carry this approach to the whole course, not just the start: explain why you’ve included a video to watch and what the learner should think about while they watch it. Explain the structure of the course and what it means for their journey, and how the journey ends. And what happens after that.
Structure and navigation
For me: A new platform will mean a lot of different, well, everything! Who hosts, manages or supports the platform? Who are they, where are they, when are they available? Make them your new BFF and ask for help as well as providing a fresh pair of eyes and offer feedback from your own experience on other platforms to see if you can provide efficiencies or development to improve. Always ask questions and always explain why, as well as showing them your results.
For the learner: A consistent structure and navigation to the course will help the learner feel more comfortable and relaxed, therefore are more likely to retain the knowledge you’re presenting them with. As with the previous item, explain how the structure works, explain how to use the navigation, and above all keep the consistency of design that you’ve worked hard to develop. If you use colour of font size as a code of activity or resource identification, use it every time (you’ d be surprised how often I’ve seen inconsistencies, usually across courses rather than within the same course).
Example: FutureLearn navigation, Warwick’s ‘Leadership for healthcare improvement and innovation’.
For me: Personally I hate templates or a forced way of working, but the method and structure they offer are hard to ignore. There’s a reason why templates work and that, as I mentioned previously, provides a consistency across courses, programmes, and team members. if you’re working in isolation, then the template probably doesn’t make sense to you as you already know what you’re doing. If you working a part of a larger team then the template provides the working structure you all need to adhere to to get that consistency I talked about.
For the learner: The template should not be something the learner ever really notices. The template is there to provide a consistent learning experience for the learner. If it works they wont notice it. If it fails they’ll complain of not understanding what they should be doing, or when, or how, or why. The template will provide familiarity and structure.
Text and images
For me: Nothing bores me more than a course full of pages and pages of text, no visual cue at all as to what’s happening. If nothing else a well placed image showing the general theme or topic helps bring the page to life. While some subjects are clearly more visual than others, there’s no excuse for not using some Creative Commons or licensed images, a YouTube video also explaining the subject, concept, interview with an expert, educator, practitioner, etc. While we try and accommodate as many styles of presenting learning materials, and those materials often reach us from the educator in text form, we would not be doing our job if we didn’t try and find a visual solution to break the text blocks up, even if it’s only a different way of presenting the text.
For the learner: if the learner wanted to read a textbook to gain the knowledge and qualification from the course, they’d that. Often what one learner likes is not what another likes. While one person can read book after book and retain the knowledge easily many cant, me being one of them. The inclusion of different sorts of activities helps, but so do different approaches to presenting the learning materials: image, charts, photos, infographics, video interviews, to-camera teaching presentations, video case studies, high-profile documentaries (check the ownership and originality if you’re using these from YouTube), etc. There’s always a way to bring something visual to the course.
Example: Documentary – DHL International Supply Chain, loaded to YouTube by DHL.
… now make an activity out of it, introduce some questions that the video can help with but requires the learner to go further afield to find answers and more resources for. Make the image or video part of the learning, not the learning itself.
For me: If the whole team uses the term ‘page’ or ‘step’ to indicate a different element of a learning package, then be sure you all use that term. By using a variety of different terms to mean the same thing you will forever be translating instructions from one source to another for different things. Something will always get lost in the translation, mistakes will be made no matter how hard you try, and there will be more work down the line when you have to unravel the mess. Be sure the terms you use within the team are consistent (that word again) and appropriate. If you work with a new educator who’s used to different terms and ways of working then open the dialogue and work out what’s best – do they change to accommodate you and your team, or do you change your processes to accommodate them? Decide early on and stick to it!
For the learner: No one wants to read a course that is heavy in jargon, acronyms, complicated academic terminology or badly presented materials. No one. Even if you’re writing for advanced Masters level students you should still use appropriate language, explain an acronym, and avoid jargon. You obviously don’t want to dumb the language down so it sounds like you’re being condescending to them, but there is a level that is acceptable. Find it, stick to it, and test it!
Familiarity in learning has always been about consistency – consistency in the approach to design and present the materials, consistency in language appropriate to the level of the course and the intended audience, consistency in quality of photos or images or videos, consistency in length of pages or steps. By being consistent in what you do and how you do it your course will also offer a consistency the learner will become accustomed to, which will bread familiarity and comfort with. From here it will be easier to follow the learning and complete the course.
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