Wenn heute nach Trends im Online-Lernen gefragt wird, stehen Videos bzw. kurze Erklärfilme hoch im Kurs. Doch funktionieren Videos als Lernangebote auch? Donald Clark erinnert in seinem Beitrag vor allem an das Zusammenspiel von Kurzzeit- und Langzeitgedächtnis:
„Quite simple, we engage in teaching, whether offline or online, to get things into long-term memory via working memory. You must take this learning theory into account when designing video content. When using video we tend to forget about working memory as a limitation and the absence of opportunity to move working memory experiences into long-term memory. We also tend to shove in material that is more suited to other media, semantic content such as facts, figures and conceptual manipulations. So video is often too long, shows points too quickly and is packed with inappropriate content.“
Welche Konsequenzen bedeutet das für den Einsatz von Video? Donald Clark erklärt, dass es flankierende Maßnahmen braucht („The mistake is to see video as a learning medium in itself.“) und führt drei Punkte näher aus: „The first is repeated access to the video …“; „The second is to take notes …“; „The third, is far more effective and that is to engage in a form of deeper, effortful learning that involves retrieval and recall. …“ Hier kommt AI ins Spiel und eine hauseigene Lösung des Autors. Ein interessanter Beitrag, der sehr anschaulich Grundlagenwissen mit einem aktuellen Trend verbindet.
Donald Clark, Donald Clark Plan B, 19. Mai 2019
Bildquelle: Hermes Rivera (Unsplash)
Video-based learning has become an important part of corporate training delivery today. In this article, I share pointers that will help you identify what training videos would work best for your employees.
Choosing The Right Kind Of Video For Your Employee Training
Using videos for training employees has been around for a while. Of late, there is an acceleration in their usage. This is on account of the wider adoption of mobile learning and microlearning as they both leverage extensively on video-based learning.
Video is an immensely high-impact medium and when used as training videos for employees, they offer:
- High engagement quotient
- Sticky learning experience leading to higher retention and recall
The value of using training videos for employees lies in their ability to offer:
- Formal training which can be consumed “on the go”
- Instant job aids that are within the learners’ workflow and can be accessed at the moment of their need
- Informal learning
- Social learning
How Can You Use Training Videos For Your Employees?
You can use training videos for employees to supplement your corporate trainings and step up their impact. Some of the key trainings that can leverage on videos for employee training include:
- Induction and onboarding
- Soft skills training
- Product training
- Sales training
- Application simulations training
- Compliance training
The flexibility of training videos enables you to use them for:
- Formal training (online)
- Support Instructor-Led Training (ILT) or Virtual Instructor-Led Training (VILT)
- Performance Support (learning aids/job aids to support formal training)
- Social learning
This is not all. The true power of videos for employee training lies in their ability to contribute beyond learning or performance support intervention. They can contribute to other levels of the learning and performance ecosystem, notably to:
- Create a buzz or awareness (before the launch of the training program)
- Support crucial change management initiatives
- Continue the connect with the learners (post the training program)
Are There Any Drawbacks Or Limitations That You Should Be Aware Of As You Opt For Training Videos For Employees?
As I see it, there are a couple of aspects that you should note:
From The Development-And-Cost Perspective
The cost of video-based learning for formal training or as Performance Support is higher as compared to traditional eLearning development. You also need to be aware that any updates or enhancements do entail significant costs and lead time.
From The Learning-Impact Perspective
Even though video-based learning offers an immersive learning experience, the video does have an intrinsic limitation of “passivity”. It allows learners only to start/stop or pause.
This can impede the learning impact when you have long run length videos.
Additionally, you cannot track the learners’ progress as they go through videos for training.
What Kind Of Video Formats Can You Opt For In Order To Create Training Videos For Your Employees?
You have wide-ranging options that you can offer as training videos for your employees:
- Teaser videos
- Context-setting videos
- Explainer videos
- Scenario-based videos
- Story-based videos
- Complex decision-making branching simulation based videos
Are There Other Interesting Approaches That Can Enhance The Impact Of Training Videos For Employee Training?
Here are 3 interesting options that you should certainly consider:
1. Interactive videos
This is a Next Gen approach that creates highly interactive and immersive video-based learning solutions. It includes:
- Learning interactions that are similar to traditional eLearning (Hot spots, Click and Reveal and so on)
- Quizzes and assessments
- Learning paths that branch to different tracks based on learners’ choices
- Gamification elements
- Unlike traditional videos, interactive videos allow you to track learner performance, and they also offer SCORM output
2. Microlearning videos
These short, focused, bite-sized videos use rapid development approaches. They are particularly useful as a social learning tool. They are designed to be available within the learners’ workflow so that they can access the relevant bite exactly at the time of their need.
3. 360-degree videos for VR and AR
These can take your user engagement and stickiness of learning to an all high level.
What Kind Of Training Videos Would Resonate With Your Employees?
Modern learners face challenges of distractions and multi-tasking, and they certainly do not want to carve out a block of time for training. They want the training to be flexible, short, focused, and available on the go. So, as you opt for videos for your employee training, match it with their lifestyle and accordingly, craft the learning journey.
Here is a list of my top 5 strategies you should adopt as you offer training videos for your employees:
- Create the buzz or awareness and establish WIIFM (What Is In It For Me)
- Set context or teach concepts
- Offer learning followed by practice, application, and summaries
- Checkpoint learners’ progress and understanding
- Reinforce and keep the “Forgetting Curve” at bay
What Would Be The Impact Of Using Training Videos For Your Employees?
You would see:
- Higher engagement
- Better completion rates
- Better retention and recall
- Better performance support leading to better application of the acquired learning
- Increased focus on informal learning
- Higher ROI on your training spend
I hope this article gives you great ideas that you can use as you implement training videos for your employee training. If you have any specific queries, leave a comment below.
The post How To Choose The Right Kind Of Video For Your Employee Training appeared first on eLearning.
Irgendwie hängt ja alles zusammen: Mobile Learning, Microlearning, Responsive Design … Wie auch immer: Die Autorin versucht trotzdem, hier noch Trends auszumachen – und entdeckt dabei auch einige alte Bekannte wieder:
„1. Mobile-First Or Mobile-Responsive LMS …
2. Video-Based Learning …
3. Knowledge-Sharing And User Generated Content (UGC) …
4. On-Demand And Point-Of-Need Learning …
5. Guided And Personalised Learning Paths …“
Alice Rowan, eLearning Industry, 5. März 2019
Bildquelle: Narain Jashanmal (Unsplash)
With the rising popularity of videos, even corporates are leveraging on using them for educating their employees. Videos can be human based or animated. How exactly video-based learning should be implemented is the focus of this article.
Video-based learning is a powerful and effective method of learning new concepts. When implemented correctly, video-based learning solution has the right impact on the minds of the learners. Videos have the power to captivate, entice, and educate learners. Rightly built video-based learning snippets, meaning right sized videos with appealing graphics, visuals and narration help the audience connect well to the subject being taught and lead to better decision making.
Video-based learning in corporate learning improves the retention of concepts due to their appeal and in turn improve productivity of employees Organizations reap several benefits when they implement videos to announce new products or teach innovation and cutting-edge concepts.
The popularity of videos on social media platforms or vlogging platforms cannot be overemphasized. Music videos have garnered billions of views in YouTube. Many professional and amateurs use YouTube to teach and entertain their audiences. In social media platforms, videos have time and again proven to be the method to “break the internet”.
Video-based learning nuggets if built carefully and that have the right elements like interesting narration, graphic elements can hold the attention of a learner for longer duration of time.
Create better learning experiences using video-based learning
Videos help organizations to communicate important messages to their audiences. There are majorly two types of videos, tutor/instructor based (human) and animated videos. In the former, the strategy and script needs to be crafted and given to the tutors to enact and shoot as well as record the video. On the other hand, the animated videos are created basis the scripts and visualization. Some use green screens to record the speech of the tutor and then add the background elements during the editing process.
Video-based learning add value to their existing learning solutions and lead to performance enhancements.
Videos are powerful methods of communicating important new announcements related to the product and company policies and change management. Video-based learning nuggets can be developed using motion graphics, white board animation, kinetic text animation and so on.
Engaging videos leading to action and implementation
When developing videos, we should ask ourselves, “will this solution lead to better learning outcomes?”, “will this video lead the audience to take concrete action?”, or “will this video empower the learner to make better choices?”. It is important to focus on the actions that learners will perform while taking the video-based learning tutorial. The focus is both on the visuals and the text that delivers the message. This approach helps learners perform better.
Some useful stats point to the usage of videos at workplace.
Workforce Inclines More to Videos
“Employees are 75% more likely to watch a video than open an email or read documents.”
– Forrester Research
Benefit of videos
Better retention of concepts
Video-based learning help the learners remember the concepts well if they are crafted well and have the right mix of animation and text elements.
Better impact leading to better productivity
Learners benefit from videos and use the new learning to improve their performance and thus leading to better productivity. Organizations are pleased if the business goals and learning outcomes are met for the monies spent on the solution.
Having said this, lets look at a case study of successful implementation of video-based learning.
Case study: Innovation message
The customer was looking for a short video to announce as well as briefly explain the various steps that the organization was taking to implement innovative practices across verticals and departments. They wanted us to create the video with highly impactful visuals that would go well with the core message being sent. We brainstormed and came up with mock-ups which were then approved for producing the high-quality video. The customer said the implementation was accepted well and was successful in spreading awareness across the organization on the various innovations.
Case study: Understanding Drug Discovery Process
The customer wanted to roll out video-based learning nuggets across organization on the concept of timelines of drug-discovery as they wanted to sensitize their audience about the need for sometimes longer duration of discovery-test-adoption. The video-based learning was a prelude to the actual course on drug discovery which had interesting activities.
Videos have time and again proved to be effective in communicating important messages, concepts and ideas to the workforce. We believe videos can help engage audiences to learn and understand the concepts better.
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