8 Examples Of Video-Based Learning For Corporate Training

The usage of videos for learning is an established practice. It is seeing an acceleration in adoption on account of the wider usage of Mobile Learning and Microlearning. In this article, I share 8 examples on how you can use video based learning.

Video-Based Learning For Corporate Training

We all are aware of the popularity of videos. Let me highlight their impact through some statistics:

  • There are 22 billion daily video views: Snapchat (10 billion), Facebook (8 billion), and YouTube (4 billion).
  • By the end of 2018, 75% of workers at large organizations will have interacted with various kinds of video more than 3 times daily (Gartner Research).
  • 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer watching a video (Digital Information World).
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in a text (WireBuzz).

What Is Driving The Wider Usage Of Video Based Learning?

It comes as no surprise that the usage of videos for online training (or video-based learning) is on an increase too. Videos are a high-impact medium, and an extension of video-based learning creates an engaging learning experience with high recall and retention. This is why they are a popular choice for learners of all profiles (including Millennials).

The usage of video-based learning has seen further acceleration in the last 2–3 years on account of:

  • Wider usage of mobile learning
    Today, this is an integral part of online training delivery for most organizations globally. In fact, it is steadily moving to a situation of ‘mobile first’ (that is, the training is consumed predominantly on smartphones) from the more prevalent format of ‘mobile friendly’ (that is, the training is expected to be consumed across devices that include desktops, laptops, tablets as well as smartphones). With this, the learners want to see online training in formats they normally view on their smartphones—notably, videos and apps.
  • Increased usage of microlearning-based training
    From providing support to formal training a couple of years ago, a microlearning-based approach is widely used today for both formal and informal training. It can be offered in various high-impact and engaging formats, and videos are a significant component. Learners love bite-sized videos that they can take on the go.

Are There Any Challenges Associated With Video-Based Learning, And How Can They Be Offset?

While video-based learning is an extremely effective approach to offer formal training as well as performance support intervention, the passivity of videos can sometimes limit the learning takeaways.

You are likely to face this challenge:

  • When run length of the video is long.
  • When you expect a higher level of cognition (beyond recall or understand to apply).

This, in turn, can impact the ROI of the training.

However, this can be offset by the use of interactive videos that flip the passivity of classic videos to highly interactive and enable you to:

  • Interject videos with interactions similar to eLearning (Hot spots, click to reveal and so on).
  • Checkpoint the learner progress and learning through quizzes and assessments.

This is not all. You can have learning paths that have branching based on the learner’s choices. Unlike videos, the interactive videos can be tracked by an LMS.

8 Examples

At EI Design, we have a large practice that offers diverse formats for video based learning. We also have our own framework of interactive videos that can be customized for any specific requirement.

I pick 8 examples from our repository. They reflect diverse design approaches that you can pick from and also use the video-based learning formats for formal training or as performance support intervention.

1. Animated Videos Featuring Infographics And Text

This well-known video format uses a combination of animated visuals (infographics) and text. This versatile approach can be used to create a variety of learning experiences.

Animated Videos Featuring Infographics and Text
Animated Videos Featuring Infographics and Text-1

2. Scenarios Or Story-Based Videos Featuring People

This video format uses high-impact contextual imagery (of people, in situations that learners can easily relate to) with a narrative or story.

Scenarios or Story-based Videos Featuring People-1
Scenarios or Story-based Videos Featuring People-2

3. Explainer Videos Featuring Experts

Learners are enthusiastic about expert advice and guidance. This video format makes them available to learners exactly when they need learning support.

Explainer Videos Featuring Experts-1
Explainer Videos Featuring Experts-2

4. Explainer Videos Featuring Concepts Through A Story/Narrative

This is a great video format to introduce a concept in an easy-to-understand and engaging visual manner. These videos are sharp and focused, and they can be aligned to accommodate a serious learning outcome.

Explainer Videos Featuring Concepts Through a Story/Narrative-1
Explainer Videos Featuring Concepts Through a Story/Narrative-2

5. Videos Featuring Kinetic Text (With Static Background)

Sometimes, minimalism triumphs over visuals. This video format features text animations (with sound effects) that can be implemented to communicate the required message.

Videos Featuring Kinetic Text (with Static Background)-1
Videos Featuring Kinetic Text (with Static Background)-2

6. Videos Featuring Kinetic Text And Videos In The Background

This video format uses a combination of kinetic text animations with videos in the background to create a high impact experience.

Videos Featuring Kinetic Text and Videos in the Background-1
Videos Featuring Kinetic Text and Videos in the Background-2

7. Videos Featuring Whiteboard Animation

A picture is worth a thousand words. Describing concepts via images (featuring illustrations, animations) and audio creates high engagement, and the image stays with learners well past the learning stage.

Videos Featuring Whiteboard Animation-1
Videos Featuring Whiteboard Animation-2

8. Interactive Video

Although video-based learning is remarkable, you can step it up 10 times through interactive video-based learning. This approach combines interactions (corresponding to the learning interactions of the eLearning courses) to create high-impact learning experiences.

Interactive Video-1
Interactive Video-2

I hope this article provides insights on why you should adopt video-based learning and engage your learners.

Source: https://www.eidesign.net/8-examples-of-video-based-learning-for-corporate-training/

The post 8 Examples Of Video-Based Learning For Corporate Training appeared first on eLearning.

How to Use Scenario Based Learning for Corporate Training and Gain a Better ROI

At EI Design, we have been offering custom learning and performance support solutions to our customers across the world for over 16 years. Over this period, we have seen changes in many facets including technology (Flash to HTML5), delivery formats (traditional eLearning to mobile learning), and learner demographics (increasing percentage of millennials). With these changes, most of the popular Instructional Design approaches too have evolved.

In this blog, I show you how you can use the a powerful technique that is, Scenario Based Learning to design high-impact corporate training and do justice to your new mandates and in the process see an improved ROI.

What is Scenario Based Learning (SBL)?

Scenario Based Learning is a popular Instruction Design approach that uses real-life situations.

  • It helps learners learn through relatable situations.
  • It can also be used to check-point or validate their learning.
  • Additionally, Scenario Based Learning provides room for learners to practice what they have learned (in a safe environment).
  • More significantly, it can be used as a powerful approach to help learners understand the impact of their choices or consequences of their decisions.

How Can Scenario Based Learning Be Used to Create High-Impact Corporate Training?

As I had highlighted earlier, at EI Design, we extensively use Scenario Based Learning for our corporate training solutions to create high-impact learning and performance support solutions.

While much has changed over the last 16 years, our core design philosophy has not changed, and it continues to be to “Build engagement frameworks” by making learning:

  • Motivating
  • Interesting
  • Relevant and relatable
  • Experiential
  • Memorable
  • Continuous

We use Scenario Based Learning in the following ways:

  1. For knowledge gain: You can use real-life situations to substantiate primary learning. As these situations are relatable for learners, they will be able to connect and internalize the learning easily.
  2. For improving retention: Post the knowledge acquisition, the Scenario Based Learning can also be used to help learners practice. This keeps the “forgetting curve” at bay and helps learners steadily improve their proficiency in a safe environment.
  3. For an effective application of learning on the job: Scenario Based Learning can be used as extremely effectively as Performance Support Tools or learning aids that can help learners apply their learning on the job.

Can Scenario Based Learning Be Applied to All Types of Corporate Trainings?

 Scenario Based Learning can add tremendous value to most corporate trainings. The 7 examples featured here outline how you can use them effectively and improve your ROI.

  1. Sales Training
    This example is related to training salespeople in the retail segment. We have used scenarios to allow the learner to handle customer queries and asked them to make a choice about the right kind of reaction to a particular situation.Sales Training Scenario Based Learning and ROI
    Sales Training Scenario Based Learning and ROI
  2. Compliance Training
    We have used scenarios in the following three ways to achieve outcomes in this series on Generic Compliance:

    1. Validating learning.
    2. Application of the learned concepts.
    3. If the learning triggers the desired behavior.Compliance Training Scenario Based Learning and ROI
      Compliance Training Scenario Based Learning and ROI
      Compliance Training Scenario Based Learning and ROI
  3. Soft Skills Training
    To manage conflicts at the workplace, this course offers scenarios in the following two ways:

    1. Setting the context: The course begins with a branching scenario followed by each challenge being connected to a topic in the course.
    2. Validating the learning at an application level: Along the learning path, we’ve implemented multiple scenarios to keep a tab on the cognition level of the learned concepts.Soft Skills Training Scenario Based Learning and ROI
  1. Application Simulations Training
    This is an engaging application simulation on Salesforce where the simulation is carried out in an innovative format. Additionally, there is a challenge that uses a scenario based approach at the end of the simulation that puts the learner into a situation and asks him/her to respond.Application Simulations Training Scenario Based Learning and ROI
    Application Simulations Training Scenario Based Learning and ROI
    Application Simulations Training Scenario Based Learning and ROI
  2. Professional Skills Training
    This example uses a conversational scenario in which learners can engage in a simulated environment and perform activities where they make choices and view the consequences of their decisions. They are challenged to perform better and understand and apply their learning through gamified situations.Professional Skills Training Scenario Based Learning and ROI
    Professional Skills Training Scenario Based Learning and ROI
  3. Awareness Training
    This example uses interactive videos to build awareness on Travel Security for professionals travelling to various countries. Decision-Making Scenarios are used effectively to put users into potentially hazardous situations and then asked to make a decision; and based on this, they could view their consequences and, as a result, learn the best practices in a better manner.Awareness Training Scenario Based Learning and ROI
    Awareness Training Scenario Based Learning and ROI
  4. Quality Training
    This example involves solutioning for the process conformance mandate of quality certifications. Scenarios involving potential roadblocks in the certification process and making decisions to develop a project management and collaboration tool is the key highlight of this training.Quality Training Scenario Based Learning and ROI

Can Scenario Based Learning Impact ROI Positively?

Certainly, the effective usage of Scenario Based Learning will impact ROI positively. Let me illustrate how we have achieved this.

Our usage of Scenario Based Learning for corporate training helps our customers see the following impacts:

  • Demonstrable gain for learners: Reflected in performance improvement and triggering the desired behavioral change.
  • Demonstrable and positive impact on business as learners gain new skills or improve their productivity.
  • Improvement on ROI.

Summary 

I hope this blog provides pointers on the possible ways you can use Scenario Based Learning for corporate training and see a positive impact on your ROI.

Need More?

Want more insights on how you can use Scenario Based Learning to create high impact corporate trainings and improve your ROI?

Schedule a call with our Solutions Architecting Team.

Source: https://www.eidesign.net/how-to-use-scenario-based-learning-for-corporate-training-and-gain-a-better-roi/

The post How to Use Scenario Based Learning for Corporate Training and Gain a Better ROI appeared first on eLearning.

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