#eLearning #LIVESTREAM – Going Freelance 08/14/2017, 16:00 EDT

In this live stream, I thought I would talk about what my business is all about, how I work with clients, who my clients are and generally what you need to know about starting your own eLearning business. I will also discuss what part YouTube plays in all of this as well. I admit I don’t have all the answers, but I’m willing to discuss what’s worked for me, What hasn’t and so on.

Follow the link right now to set up a reminder for yourself so you get notified when this LIVE STREAM goes live.

https://youtu.be/AIPSdkfiF2Q

Use the same link to join the LIVE STREAM while it’s in progress.

If you enjoy my LIVE STREAMS, please share them with your colleagues and don’t forget to subscribe to my YouTube channel to make sure you’re notified of all my upcoming events. If you subscribe to my YouTube channel you will receive my Adobe Captivate 2017 – Responsive Custom Quiz Questions online course from Udemy for only $10 ($50 value).

#eLearning #LIVESTREAM – Captivate AMA 08/07/2017, 16:00 EDT

In this LIVE STREAM, I will be taking your questions about Adobe Captivate 2017, as well as version 9, 8, I probably won’t remember anything from 7 but you can ask anyway.

Follow the link right now to set up a reminder for yourself so you get notified when this LIVE STREAM goes live.

https://youtu.be/M-whnEUGGkM

Use the same link to join the LIVE STREAM while it’s in progress.

If you enjoy my LIVE STREAMS, please share them with your colleagues and don’t forget to subscribe to my YouTube channel to make sure you’re notified of all my upcoming events. If you subscribe to my YouTube channel you will receive my Adobe Captivate 2017 – Responsive Custom Quiz Questions online course from Udemy for only $10 ($50 value).

Thanks everyone for making Adobe eLearning Community as #1 portal in the eLearning space!

Adobe eLearning Community is listed as top eLearning portal on – NowComms

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Thanks everyone for making Adobe eLearning Community as #1 portal in the eLearning space.

The community portal will turn one shortly. It has been a fabulous and memorable journey so far with so many of you contributing to this community to grow. This was one of the important ask from our customers and we have heard you! Hope you are all enjoying the community!!

This would be a one stop for all eLearning professionals to know the latest in Adobe eLearning tools and the eLearning industry! This just not provides platform to connect, engage, and learn, but also help you create your portfolio by showcasing your expertise.

Thanks again for making this community vibrant and engaging!

7 Tips To Market Your e-Learning Expertise

7 Tips To Market Your eLearning Expertise - eLearning Industry

It is one thing to be an expert in your field, but it’s an entirely different challenge getting clients to pick you among other potential candidates. There are a lot of eLearning professionals vying for the job. As such, you may need to get creative to reach your target audience and land your dream eLearning projects. Here are 7 helpful and actionable tips to get the word out about your e-Learning expertise.

1. Find Your Fellow Enthusiasts

The best source of clients are people who are already interested in the field. Do your research and find online discussions, clubs, and organizations that revolve around your area of expertise. Some of them might already know a lot about the field. But if you have already identified your eLearning career niche, then you might just have something new to offer them. Promote your services to these groups. Ask online discussion moderators if you can post a digital flyer or ask them to point people to your site or eLearning portfoliowhen they inquire. Do not spam these groups with unsolicited mail or friend requests. Instead, take a business approach and work together with them to build a lasting relationship.

2. Create A Website

It might sound simple, but a lot of eLearning professionals forget about this step. The professional blurb along with the skill and experiential overview just is not enough. If you want to distinguish yourself and really market your e-Learning expertise, then you need a professional website. This site should have detailed information about your credentials, as well as a list of eLearning courses that you are currently developing. Place the link to this site in your email signature and on any professional jobs boards that you are a member of to boost your professional image.

3. Add Digital Incentives

Some clients may need a little nudge to contact you for their upcoming eLearning projects. Adding digital incentives and promoting them gives clients just one more reason to enlist your aid. For example, offer a special discount for new eLearning projects, or a referral bonus for clients who spread the word about your unique offerings.

4. Don’t Underestimate Word Of Mouth

Sure, online reviews have gotten a lot of credit for decision making in recent years. But word of mouth can often be just as impactful, especially where eLearning services are concerned. Clients tend to share recommendations about contractors or vendors they’ve used in the past. Especially if the experience was a favorable one. They may even have regular conversations with other companies or organizations who don’t realize they need your services. That is, until they learn about the top-notch eLearning course you just created for their colleague. These conversations are great ways to get new clients to give you a try. At the end of each eLearning project, encourage satisfied clients to add a brief blurb to your social media page. You may even want to create a special referral link or digital flyer they can keep handy to refer your site in just a few clicks.

5. Get Positive Reviews And Promote Them

This is a lot like a letter of recommendation. If someone really seemed to enjoy your working relationship, ask them for a short written review that you can share. It is always best to get the person’s approval to publish the review first. Another way you can do this is by conducting surveys at the end of the eLearning project. If someone leaves a particularly glowing review, ask them if you can use it to promote your eLearning services. Then, place these reviews on your website or promotional information. Having a “Former Clients Say” or “Reviews” section can help increase confidence in your eLearning brand. Make sure these reviews are specific, since vague or overly enthusiastic reviews may seem fabricated.

6. Utilize Social Media

I touched on social media briefly, but it deserves its own section. Social media is an excellent and often free way to attract clients to your website or eLearning portfolio. One popular way of gaining clients is through platforms like Twitter and Facebook. Updating these feeds with useful and thought-provoking content in your eLearning field will show potential clients that you know what you are talking about. Well-maintained feeds can pique people’s interest and give them an incentive to check out your current eLearning course. Then they can see your work in action and be tempted to hire you for their eLearning project. Be sure to pin a tweet or post about your current eLearning projects and a “more information” link to the top of each feed. This gives prospect clients the easiest route to contact you.

7. Circle Back

If you have had successful eLearning projects in the past, then you probably have a list of happy clients. These are the perfect people to promote your eLearning services to, by giving them a “repeat customer” discount. If your former clients have agreed to receive future emails from you, send them a nice digital flyer advertising your new-found e-Learning expertise. For example, you just attended an eLearning tech workshop and have brought new skills and certificates back with you.

Marketing your e-Learning expertise is an important factor in making sure you develop a successful and fulfilling eLearning career in the field. Carefully cultivate your marketing approach and don’t be afraid to incorporate new platforms and approaches to attract clients. The most important thing to have is solid sample eLearning courses to back up your advertising. If you have the best eLearning content, then the marketing will flow easily and site visitors will convert into new clients.

Wouldn’t it be great if there was a guide that explores the ins and outs of eLearning career success? Download our Free eBook How To Build A Successful eLearning Career to learn everything you need to know about embarking on the exciting and rewarding eLearning career path.


Originally published at elearningindustry.com on July 13, 2017.

What’s a NGDLE?

I think we’re all interested in what our VLE or LMS will look like, or indeed what it should already look like. Whilst much has been talked and written about it, perhaps this visualisation from Bryan Mathers is the best view of it yet – the “Next- Generation Digital Learning Environment (NGDLE)”. And it incorporates Lego so well – the Lego base is the overall requirement with each building ‘block’ being added as and when they’re required – personalisation, collaboration, accessibility, etc.

According to the Educause report, the emerging needs of a NGDLE are these:
“Its principal functional domains are interoperability; personalization; analytics, advising, and learning assessment; collaboration; and accessibility and universal design. Since no single application can deliver in all those domains, we recommend a “Lego” approach to realizing the NGDLE, where NGDLE-conforming components are built that allow individuals and institutions the opportunity to construct learning environments tailored to their requirements and goals.”

So what will a NGDLE look like?

So what will a NGDLE look like? by @bryanMMathers is licensed under CC-BY-ND

#eLearning #LIVESTREAM – Drag and Drop for 2017 – July 24, 2017, 16:00 EDT

In this very practical live stream I will be covering some key things about drag and drop in Adobe Captivate 2017. My hope is that we will all walk away learning something new (including me). Please share your questions and your own best practices so we can all get awesome with drag and drop.

Follow the link right now to set up a reminder for yourself so you get notified when this LIVE STREAM goes live.
Use the same link to join the LIVE STREAM while it’s in progress.
If you enjoy my LIVE STREAMS, please share them with your colleagues and don’t forget to subscribe to my YouTube channel to make sure you’re notified of all my upcoming events. If you subscribe to my YouTube channel you will receive my Adobe Captivate 2017 – Responsive Custom Quiz Questions online course from Udemy for only $10 ($50 value).

6 Top Tips To Start A Successful e-Learning Career

Have you ever wondered how successful eLearning professionals got to such a rewarding point in their career? The simple truth is that everyone starts somewhere. It all begins with aspirations, a limited or non-existent client base, and a game plan. It might be a bit daunting at first, but creating a pathway to success means taking one step a time. Here are 6 top tips to start a winning e-Learning career that leads to personal and professional fulfillment.

1. Find Your eLearning Niche

What is your area of expertise? While you might know the answer to this in a broad sense, you really need to drill down and examine the details. This detailed knowledge is what you are going to build your career on, as you will use it to set yourself apart from the crowd. Many eLearning professionals go broad with their eLearning courses. While a comprehensive and basic approach works for some, it does not keep online learners coming back. Proving you have extensive knowledge in your field is the best way to get your audience excited and engaged. If you feel that you have a unique perspective or view on the subject, share it through your eLearning course design. The more value you add to your eLearning course, the more word will spread. Thus, you will build a solid reputation in the eLearning industry and continually expand your client base.

2. Develop An eLearning Course Sample

It’s wise to create an eLearning course sample to showcase to potential clients. But you only get one chance to make a great first impression. Think back to some of the most impactful classes you have taken in the past. What made them stand out? If they were traditional classes, are there any elements that you could adapt and use in a digital setting? Creating a strong eLearning course means thinking outside of the box. You have a world of digital options at your disposal, which can be inspiring or overwhelming. Select online training resources that inspire and enlighten you the most. Then build your eLearning course around those elements. You may also want to become an online learner yourself. Take some eLearning courses to see what works and what doesn’t. This allows you to see things from an entirely new perspective.

3. Be Open To Feedback

Feedback is critical to developing the strongest eLearning content possible. You will be working with a wide range of online learners who each have different backgrounds and experience levels. This means that they will have differing learning preferences and support needs. Select a group of online learners to test out your eLearning course example, then ask for their input. Bear in mind that soliciting eLearning feedback is only part of the equation. It is what you do with this eLearning feedback that really makes a difference.

Use online learner input to make meaningful changes when necessary. While your first reaction might be to reject criticism, this type of dismissive attitude will hold you back. Be open to modifying and improving your eLearning content. If you are unsure about a change, test your eLearning content through focus groups and see which path leads to greater online learner success. You may not use every piece of eLearning feedback that you receive. However, there is bound to be some constructive criticism that helps you create more effective eLearning courses.

4. Hone Your Professional Style

As you begin to see what works and what doesn’t, refine your approach. This is a much deeper and in some ways more difficult step as it takes a lot of conscious effort to modify your Instructional Design style. Be careful not to bounce from one style to the next trying to please everyone. Instead, think carefully about what makes the most sense in terms of industry growth, eLearning trends, and learner needs. Not to mention, your own personal preferences and interests. Remember, above all else, that in order to forge a successful e-Learning career you must be passionate about eLearning.

5. Create An Effective eLearning Portfolio

An eLearning portfolio includes samples of work, recommendations, and detailed information regarding your skills and talents. In other words, everything that potential employers or clients need to make their hiring decision. It can also help you attract new clients who are looking for your particular skill sets or experience. In addition to the content of the eLearning portfolio, you should also focus on the overall design. For example, the layout of each page, which graphic elements you include, and content organization. Keep in mind that this eLearning portfolio is a reflection of your brand. It’s what you’re capable of achieving. Thus, it should be polished, cohesive, and user-friendly.

6. Network With Other eLearning Professionals

You never know who you’ll meet at networking events, or even in social media groups and online discussions. It’s crucial to reach out to other eLearning professionals and start building partnerships. This gives you access to a wealth of information, tips, advice, and potential job leads. For example, a member of your eLearning group may need your skills and expertise on a future eLearning project. Networking also helps you narrow down your niche and create more effective eLearning experiences. You get to see things from different perspectives, which broadens your understanding of learning behaviors or Instructional Design methodologies.

Beginning a successful e-Learning career takes time, dedication, and perseverance. But the reward is well worth the effort. As an eLearning professional, you have the rare opportunity to create meaningful change, to help online learners achieve their goals and fulfill their potential. Use this article to get off to a great start and embark on an exciting, enlightening, and profitable career path.

Do you still need to perfect your eLearning resume? Create a winning resume using your LinkedIn profile and easy-to-follow instructions.

Are you looking for a comprehensive guide to get your e-Learning career off to a successful start? Download our Free eBook How To Build A Successful eLearning Career for valuable tips and tricks!


Originally published at elearningindustry.com on June 15, 2017.

IconLogic’s Free eLearning Development Time Calculator

by Kevin Siegel, COTP, CTT
Creating eLearning these days has never been easier. However, easy does not mean instant. Unfortunately, the boss heard about how fast it can be to crank out eLearning content and asked if you can have 60 minutes of content ready to go within a week. Yikes!
But seriously, how long does it take to create eLearning?
A few years ago, we created a tool that helps eLearning developers determine how long it can take to develop eLearning in Adobe Captivate. The tool, which first asks how many minutes of eLearning you want to create, walks a developer through a series of questions and then estimates the number of hours it might take to get the job done. We’re delighted to report that the tool has been downloaded thousands of time. We’re even happier to report that the tool has been updated and now includes development times for Articulate Storyline, Camtasia Studio, and more. Best of all? It’s free! You can grab your copy by clicking the image below.
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