How to automate elearning project operations to save time and money

What Do We Mean By eLearning Automation?

Commonly, automation stands for minimizing or eliminating human interaction in a process.

With the development of technologies, automation had an impact on every industry. We take many automated processes as a usual thing. For example, you sign-up for any software online and immediately receive welcome Email with your name included, after making a purchase the receipt is instantly sent to us. It’s a basic example of an automation process that includes email marketing and payments, but there is more in online learning.

The most common implementations of automation are quizzes generation, answers check, providing a student with immediate feedback and instantly showing results without human interaction.

The future of elearning automation is behind artificial intelligence (AI), where the learning process will be personalized to each user and the system will adapt to students performance. We have talked about it among elearning trends for 2019.

How to improve your elearning platform through automation

Authoring automation

Automation helps more effectively format and distribute content to users. For example, before starting a course, a student can take a quiz for the system to understand what areas the student is familiar with. The platform can then tweak the course modules according to the learner’s level of knowledge. Such an approach increases engagement and helps learner stay interested and move through the course quickly. Moreover, LMS can generate quizzes and exams from your assessments and create a unique learning path for each student.

If talking about corporate training, automation can save time for managers and HR departments in the way that employees are automatically enrolled into the right training modules for them.

Automated notifications and feedback

You can automate announcements of new courses and modules as they are published to save yourself time on manual sending and students benefit in staying up to date. Educators can automatically be notified with who and when have passed or failed test and immediately sent their results.

In addition, learner satisfaction surveys can be held automatically and generate reports for you.

Create a personalized learning experience

Automation of some elearning processes don’t just save time and money, it can completely transform the learner experience and make it more personalized. We have seen personalization in work on YouTube and ecommerce industry, it’s time to start implementing it in elearning.

For example, the learner fails a quiz. After that the system is triggered to send an email with some additional materials covering the topics, a student has failed on. Moreover, a user of your elearning platform can be enrolled to an additional course according to his final exam results. Students will have their own learning paths and can learn on their own pace.

Customer service and support

Modern technologies allow automating even such human tasks as support and Q&A. You can save yourself a lot of time and reduce the number of employees by creating rich FAQ page or even whole help center with search function as we have done for one of your clients.

In addition, chatbots can better customer satisfaction with an instant answer to questions.

Automated Report Delivery

It is possible to create automated report delivery and moreover, in different formats. For example, you would like to have a monthly report of your course performance in PDF format and Excel table with financial reports. In addition, they can be automatically sent to your inbox each month.

Customer Relationship Management (CRM)

Your platform’s integration with CRM can bring your business to the next level and we are not talking about just managing your customers. By monitoring learner performance and discovering patterns, CRM can bring valuable process automation.

For instance, some of your students abandoned learning on some module, CRM can detect that and send an email to users for encouraging them to continue the course.

Customer relationship management allows to control the stages, students are on and interact with them with relevant information. This also provides students with personalized experience.

Bottom line

Elearning automation can save you time, money and create a personalized experience for your users. As a result, the performance of your course or training should increase and the learners get better results as the system optimizes for their own pace and level of knowledge.

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L&D GSS 2019: The results

Der etwas kryptische Titel steht für die Learning and Development Global Sentiment Survey, die der britische Bildungsexperte Donald H. Taylor einmal im Jahr durchführt. Sie umfasst eine einzige, kurze Frage: „What will be hot in workplace L&D in [this year]?“ Fast 2.000 Interessierte haben an dieser Auflage mitgewirkt. Die Resultate will Donald Taylor noch etwas aufbereiten, aber das Ranking steht bereits online.

 

 

Für die ersten Plätze gibt es auch eine kleine Lesehilfe des Experten:
„- Personalization leads the table for the third year, but for how long will this continue? Its share of the vote declined this year, as it did the previous year. 
Artificial intelligence continues its unprecedented rise from #8 in 2017 to #3 in 2018 to #2 today. No option has seen such growth in interest across the 6 years of the survey.
Learning analytics led the voting for several weeks at the beginning of polling. This new entry is clearly a strongly-favoured topic.
Collaborative/social learning once dominated these rankings. What does it fall from last year’s #2 position to #4 this year mean?“

Anzumerken ist auch, dass MOOCs, Games/ Gamification und Next Generation Learning Platforms aus der diesjährigen Wertung gefallen sind (wobei der letzte Punkt durch „learning experience platforms“ eine würdige Vertretung gefunden hat). Welche konkreten Berührungspunkte Learning & Development hierzulande allerdings mit den ersten drei Plätzen haben wird, bleibt abzuwarten.
Donald H. Taylor, Blog, 25. Januar 2019

Bildquelle: Donald H. Taylor

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