Essay von Habermas: Es bleibt die Literatur

So viel Zeit muss sein: Jürgen Habermas hat über die sozialen Medien nachgedacht. Arno Widmann wiederum hat den Essay gelesen und zusammengefasst. „Jürgen Habermas sieht unsere politische Zukunft durch die sozialen Medien bedroht. Hoffnung macht ihm die Asozialität von Kunst und Literatur.“

Noch ein halbes Zitat: „Habermas sieht die Gefahr, dass „sich die Meinungsbildung in den zersplitterten und gleichzeitig von selektiven Standards entlasteten Kommunikationsblasen gegen die rationalisierende Kraft einer diskursiven Vielfalt der Beiträge immunisiert.“
Arno Widmann, Berliner Zeitung, 28. Juni 2020

Bildquelle: Wolfram Huke (Wikipedia, CC BY-SA)

Social Learning Platforms Essentials: 5 Social Learning Examples To Add To Your Online Training Library

Social learning is a relatively informal mode of training, though there are ways to keep it measurable and structured. What are some of these formalization techniques you can use to enrich your online training repository?

This post was first published on eLearning Industry.

Das Etherpad-Prinzip weitergeführt: 5 Tools für spezifische Kollaborationsherausforderungen

Wer gerne mit neuen Tools und Methoden in der Bildung bzw. in Lernzusammenhängen experimentiert, sollte den Newsletter („EduMail“) von Nele Hirsch abonnieren. In der aktuellen Ausgabe stellt sie fünf Tools vor, die dem Etherpad-Prinzip („synchrone Kollaboration, offen nutzbar, hierarchiefrei und möglichst simpel“) folgen und auf neue Zusammenhänge übertragen. Etherpads sind ja web-basierte Editoren, um gemeinsam an Texten zu arbeiten. Aber das funktioniert auch mit Tabellen, Landkarten, Spielfeldern, Zeichnungen und Kanban-Boards, wie Nele Hirsch zeigt.
Nele Hirsch, eBildungslabor, 11. Januar 2020

What does this button do?

Ever looked at something you thought you were familiar with and thought “what does that button do?”

Even worse, ever looked at a device, remote control, switch, screen, etc. and thought “hmm, I don’t remember seeing that button before?”

That’s what learning technologists need to keep in mind – we need to keep an eye on the systems we use and be sure we are aware of all the little buttons, and what they do. Some of the systems we use (VLE, CMS, LMS, social and collaborative tools, admin systems, etc.) have lots of buttons, features, settings, templates, styles, etc. but knowing enough about the system as a whole is enough to be aware of how we can use the whole system effectively.

If you’re being introduced to a new system, are you capable (willing?) to try some of these buttons and see what they do? Are you comfortable in doing this in a safe ‘it’s only me messing’ kind of way (rather than ‘this will change the whole system for all users’ kind of way?

But what kind of training do we actually want … “click this and this happens” or “this is why you would need to click this”? Personally, the context of what a feature could be used for is more important training than the button would enable this or that. I can usually figure out which settings to use and usually for what purpose, but sometimes I need to know what the system is meant for in general, or what/how I should be using it.

When considering introducing a new tool to students, or a known tool but for a different purpose, do you talk about the tool and the purpose, or just the reason? Do your training manuals talk about Echo360 or Panopto, or more generally about lecture capture and how/why it is used? Do you introduce Turnitin as an assessment tool for checking originality of submitted work (yes, I have avoided the P word), or do you talk more generally about assessment submissions?

My preference is always the latter. From there you can introduce a named tool if you must, but contextualising the theme and purpose is far more important than any named tool.

But there’s still that button I don’t know about. What happens when I press it…?

Photo by Patryk Grądys on Unsplash

How to use Instagram feeds, Stories and IGTV to Get the Most out of it for Your Ecommerce

Instagram has changed entirely in 2020 to a huge marketing channel for Ecommerce business owners. Instagram was introduced as the photo-sharing app that consisted of selfies, photos of food, pets, memes, etc. in its early stage of development. But now it has become the biggest platform to drive traffic and convert more sales. 

In the past few years, Instagram has made lots of changes and introduced new features that help brands and business owners to decide what works and whatnot. Instagram has included some advanced features like insights for post and story analytics, Shoppable Instagram posts and stories, and a new IGTV that helps drive traffic to your store. 

Most Ecommerce brands fail on the platform due to the fact that they directly want to engage customers in buying. This strategy does not work at all. To get the most out of the Instagram feeds, stories and IGTV, you should know the ins and outs of the platform. 

It would be best if you had an idea of how people on Instagram interact with brands like yours. Find your USPs and try to maximize the use of infotainment pictures and videos in your posts in every way. 

This guide describes how you can use the three primary ways to share the infotainment posts and videos that can benefit your Ecommerce store. 

First, understand that all of the three formats are different in nature, and they have their uniqueness that makes Instagram a great tool to use to drive more traffic and sales. 

How to use Instagram feeds to benefit your Ecommerce:

First things first, know what kind of images and videos you can post on Instagram feed. Here you have to do a trial and error or A/B testing to figure out which post gets more engagement. 

Don’t use one type fits all strategy or one themed posts on your feed. This is a sure way to drive people away from you. Make use of what your competitors are doing in terms of engaging people. 

The audience on Instagram is very open to seeing motivational pictures, memes, DIY, tutorial videos, promotional posts and all sorts posts. 

Make use of social media marketing tools that help you automate your content marketing on Instagram. This saves you from the trouble of promoting your content every day. Also, plan out the daily posts on Instagram for at least a month or two in advance. This will save you the hassle of finding the content every day. 

One of the best ways to get more people engaged in your post is by using the relevant hashtags in your posts. Instagram, by default, allows you to use max 30 hashtags in a single post. Using hashtags has become a strategy of on its own. Recently, Instagram has included an option to follow the hashtags. So, when you use the relevant hashtags, it has chances to appear to those people who follow those hashtags.

And if nothing works then, you always have the option to use the paid ad service provided by Instagram, or if you have a budget to hire an influencer, then that will be a significant boost to reach more audiences. 

Once you start to get a more prominent audience, you can use tools that can integrate Instagram with the products of your store. You can also show the images of your Instagram feeds on your Ecommerce store. 

How to use Instagram stories to benefit your Ecommerce:

Story feature of Instagram to share the images, posts and videos has become more attractive. This is where things start to be more creative. Since its introduction in 2017, it has become a prominent strategy for businesses. According to the Instagram states, more than 65% of businesses are planning to create more stories.

Due to its ephemeral nature, Instagram won’t charge you for posting too many stories, unlike the case of Instagram feeds. Stories can stay up for 24 hours, or you can save them as a highlight, which can be seen in your Instagram bio at any time. 

It would be best if you were careful about posting tons of stories because it can give a bad impression of you to your users. If your content is rich and engaging, then sharing 10+ stories in a day can be beneficial for you. 

Also, the frequency of posting stories do matter, but there is no optimal frequency for posting. You can share 10+ stories in a day, or you can stick to a few stories for a week, whichever works best for you. 

When it comes to what you should post in stories, it is also good to mix it up with infotainment, funny, and promotional posts. There are so many tools available on Instagram itself that you can use to show the creative and goofier side of your simultaneously. 

Keep track of your stories which gets lots of engagement with an inbuilt analytics tool, because it is super important to track what your audience most responds to. When you start to get higher views and engagement, it signals to the Instagram algorithm that your stories have good content. And the chances of your stories showing up first and to be seen by more people increases. 

How to use the Instagram IGTV to benefit your Ecommerce:

Despite being only a few months old, IGTV has got more popularity. To use this format for sharing content, you need to download a separate app from your App Store or Play Store. Also, with the IGTV app, you can directly share the videos as your stories as well.

You can use this platform to share how to’s and tutorials, promote your products, news, events and much more. Most of the vloggers and influencers have already started on this platform and treat it as the next YouTube-like platform. 

From a business perspective, it is essential to provide value to your audience through this medium of content sharing. And Business with less than 10,000 followers on Instagram will be able to put links on the IGTV videos.

IGTV was basically designed to share vertical videos, but it has included an option to share horizontal videos as well. Also, It works in continuity with your Instagram account, so all your IGTV videos will be synced to your account automatically. 

To leverage and capture the attention of your followers, use the most unique format of the platform to create highly engaging videos. Some of the best content ideas that can be put to use are,

  • Giving inside looks and highlights of your brand,
  • Share something new every day, 
  • Make Q&A sessions regularly, and 
  • Vlogging is the best. 

To get more views on this format, you can repost it as a feed post and as a story, optimize the title and description of the videos, and use eye-catching thumbnail Images.

Overview:

So, Instagram has expanded its growth since it’s started back in 2010. It has introduced new ways and features to share valuable content. All you need to do is come up with a strategy to use all the features in a way to drive more visitors to your store. 

You don’t need to use them all at once but plan out the strategy for a month or two in advance so that you don’t have to go through the trouble of coming up with ideas every day. 

Also, take care that the post you share should be visually attractive and eye-catching to the users. Be as creative as you can be to share content on the story and IGTV formats. 

The post How to use Instagram feeds, Stories and IGTV to Get the Most out of it for Your Ecommerce appeared first on eLearning.

The Facebook Of Learning: Leveraging What Makes Social Media Engaging

Learning purists are reticent when someone puts forward innovative approaches. Like it or not, we're living in constantly changing realities, and refusing to adapt is no longer an option. This article provokes thought about how to making learning more engaging through innovative approaches.

This post was first published on eLearning Industry.