In-House Marketing: 5 Ways To Determine The USPs Of Your Employee Development Online Training Course

Just because you’re not buying an external course doesn’t mean you don’t have to market it. What’s the best way to ‘sell’ your in-house eLearning tools to your staff and get them invested?

This post was first published on eLearning Industry.

Remote Learning And How It Is Causing An Uptick In Online Cheating

With everything in the education realm moving to become digital, it's no surprise that the age-old dilemmas of plagiarism and cheating are evolving to fit the current eLearning environment. But without attending in-person classes, how can schools eliminate instances of cheating?

This post was first published on eLearning Industry.

Searches, and a few surprises

When was the last time you looked through the stats of your blog? Can you look through the different terms or searches that are used to find your website.

Here are some of the more ‘expected’ search terms;

  • “cmalt membership”
  • “david hopkins edtech”
  • “learning technology”
  • “best edtech tools”
  • “roles of learning technologists”
  • “prezi for students for free”
  • “barcode reader”
  • “higher education technology trends 2020 uk”
  • “edtech conference” and “alt conference”
  • “ebook vs paper”
  • “the really useful edtech book”
  • “what is edtechrations”
  • “learning systems technologist role profile”
  • “10 types of plagiarism”
  • “heppell future of learning”

And then a few I was not expecting:

  • “how many times will your digital footprint be used against you” and “how can your digital footprint be used against you”
  • “universities face closure”
  • “how teachers are like gardeners”
  • “which platform is better for an author linkedin or twitter”
  • “look for interesting newspaper articles skimming or scanning”
  • “get past turnitin”

And, for good measure, searches that are still happening now for old, really old posts:

  • “fote12”
  • “eassess11 dundee”
  • “edupunks”

Photo by Ronan Furuta on Unsplash