Why Customer Segmentation Is Important For eLearning Business

Customer segmentation allows you to get to know more about your clients. A generic or universal approach is ineffective in today's very social market. Personalized experiences are the key to the kingdom, and market segmentation can open the giant gates for eLearning business.

This post was first published on eLearning Industry.

4 Tips For eLearning Professionals From The Marketing Handbook

eLearning and marketing are not so different from each other. But does this similarity between marketing and eLearning mean that eLearning could actually steal some pages from the marketing handbook? Yes, it does! Here are 4 marketing tips that eLearning professionals can learn from.

This post was first published on eLearning Industry.

5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

This post was first published on eLearning Industry.

7 Ways To Plan A Promotional Campaign For Surefire Success

Launching a promotional campaign for a new market player can be a daunting task. How can startups follow a surefire template to start their promotional campaign and be in control of the strategic outcome? In this article, explore 7 steps to establish success as a new market entrant.

This post was first published on eLearning Industry.

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for. This post was first published on eLearning Industry.

Improve Your B2B Lead Generation ROI By Repurposing Your eBook

When you publish your eBook, you have succeeded in one of the stages of strategically marketing your content. However, you can keep on generating leads and attracting readers. In this article, I'll share 3 tips on how you can repurpose your eBook to enhance B2B lead generation return on investment. This post was first published on eLearning Industry.

Quantity Vs Quality: How To Generate Better Leads From Your eLearning eBook

The target of creating and promoting an eBook is to generate leads. For B2B marketers, however, success doesn’t come from plain leads, but from the most qualified and highest-quality ones. In this article, I'll share valuable know-how on how to generate leads and build a strategic foundation that emphasizes quality. This post was first published on eLearning Industry.