Testing Your Lead Nurturing Campaign To Attract The Ideal eLearning Audience

Because there is no exact science for running a lead nurturing campaign, you need testing to help you understand what works for your audience. Make sure, though, that you don't just test for the sake of running a test.

This post was first published on eLearning Industry.

Producing Optimal Lead Nurturing Content And Emails To Reach The eLearning Audience

It is important to highlight what sets your eLearning brand apart from your competition. The more you let your customers get to know you through your content, the better experience they'll have with you.

This post was first published on eLearning Industry.

What Is Lead Nurturing? How eLearning Companies Can Benefit From This Marketing Strategy

Lead nurturing is called that for a reason. It’s a caring, supportive act, using information and insight to develop a relationship with a buyer across every stage of the sales funnel. To nurture a lead is to listen and respond at each turn, using all the learning you’ve gathered to present your product as an answer to the lead’s needs.

This post was first published on eLearning Industry.

7 Insider Secrets To Host A Memorable LMS Marketing Event That Attendees Won’t Soon Forget

Planning a live LMS marketing event takes time and resources. So, you want to make sure that it leaves a lasting impression on prospects. In this article, I’ll share 7 insider secrets to host an LMS marketing event that attendees won’t forget soon.

This post was first published on eLearning Industry.

8 Unexpected Internet Marketing Benefits To Exploit When Advertising Your eLearning Product Or Service

Is a digital marketing campaign really the best choice for your eLearning organization? In this article, I’ll highlight 8 unexpected benefits of advertising your eLearning product or service online.

This post was first published on eLearning Industry.