The usage of videos for learning is well established, but the trend you should watch out for and adopt is the interactive video. In this article, I show you 5 interactive video strategies that you can use to create high-impact online training.
Interactive Video Strategies To Enhance Your Training
The fact that videos continue to be a popular choice for learning is well known. Just take a look at the following stats that re-affirm why investment in video based learning makes sense.
- There are 22 billion daily video views: Snapchat (10 billion), Facebook (8 billion), and YouTube (4 billion).
- By the end of 2018, 75% of workers at large organizations will interact with various kinds of video more than three times daily (Gartner Research).
- 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video (Digital Information World).
- Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in the text (WireBuzz).
What Is Driving The Wider Usage Of Video Based Learning Strategies?
Video based learning is seeing a wider adoption on account of the acceleration of a couple of other trends.
- Increased adoption of mobile learning
Till a few years ago, the usage of mobile learning – providing anytime, anywhere access and, particularly, learning on the go – was deemed as a “good-to-have” component of the overall training delivery. Today, most organizations see this as a “must-have” component. The change from traditional eLearning to mobile training is also undergoing another significant change. Mobile learning solutions are now being designed to be primarily consumed on smartphones (mobile-first training solutions). As an extension, many of the formats that are commonly used on smartphones are also part of the learning strategy. Videos for learning and apps for learning are on the top of this list.
- Increased adoption of microlearning
With the maturing of microlearning based techniques, they are being used to offer both formal structured training as well as informal training. They are a great fit to promote social or collaborative learning. The combination of microlearning and videos leading to microlearning videos that are bite-sized had seen an increase. Learners love consuming these short videos on the go. These videos can be used to complement or supplement formal training, and with equal ease, as job aids or Performance Support Tools.
What Are The Key Differences Between An Interactive Video Based Strategy Versus A Classic Video?
Videos, or the classic videos, are a great option for learning, as they offer a high-impact and engaging format. However, they do not provide any control to the learner beyond the play/pause/stop.
This is certainly not a challenge when you have short videos, but it can impede the learning impact when:
- The videos are longer (running into a few minutes of run length).
- Organizations want to track the learner’s progress on the LMS.
- Organizations want to check-point (through assessments) to ensure that the learner is on track.
The interactive video based strategies bring in precisely this control to provide interactivity in videos, and this is similar to the interactions available in eLearning courses. What’s more significant is that they can be tracked on the LMS.
The value-adds through interactive videos are many.
- Now, you can have longer run length videos so that you are able to meet the specific learning outcome. Yet, you can continue to engage the learner through interactions.
- You can integrate quizzes and assessments to validate the learner’s progress.
- You can provide branching options. Depending on the choices that the learner makes at specified decision-making points, he or she will see a different learning path.
- You can track the learner progress as the output is SCORM compatible.
What Are The Key Gains You Will See As You Integrate Interactive Video Strategies In Your Training Delivery?
Research shows that the impact of an interactive video is 10 times that of a classic video. Furthermore, there are ways in which the adoption of interactive video based strategies will improve the learning experience and the training impact.
- It appeals to all learner profiles.
- It offers higher learner engagement quotient.
- It provides better recall and retention.
- It enables you to track the learner.
- It enables you to check-point and assess learning.
- It can be used in combination with other techniques to amplify the impact.
How Can Interactive Video Based Strategies Be Used For Various Corporate Training Needs?
Interactive video based strategies can be easily integrated into your training delivery to offer formal, informal, and on-the-job training. They can be used to support Intructor-Led Training or, in short, ILT.
I share my recommendations of 5 interactive video strategies:
- Use them as microlearning nuggets and offer them as a learning path.
- Design them to offer formal training, as well as for Performance Support (job aids).
- Integrate other interesting components like gamification.
- Offer personalization options (from a repository of assets).
- Curation (from YouTube).
5 Examples Featuring Interactive Video Based Strategies
Now, I pick 5 examples from our vast repository that feature varied interactive video based strategies.
1. Microlearning-Based Interactive Video For Conceptual Learning
This approach combines interactions (corresponding to the learning interactions of the eLearning courses) to create high-impact learning experiences.
2. Interactive Videos Featuring Experts
Interactive videos can be perfect for building explainer videos. Learners are enthusiastic about expert advice and guidance. By using infographics and typography based animations to support the expert’s dialogues, it creates an immersive virtual classroom experience. Additionally, interactions of various types at specific junctures make learning effective.
3. Virtual Classroom Delivered Using Interactive Video Format
The ease and flexibility of accessing them on the go make webcasts/podcasts ideal for Performance Support. They come with the added advantage of being brief and entertaining, much to the liking of present-day learners.
4. Skill Development Training Using Interactive Videos
While the impact of video based training is immense, they are tough to use when you have longer run-lengths. The challenge of passivity can become a showstopper. You can flip this by opting for interactive video based learning that provides a range of user interactions (including assessments and branching based on the learner’s response).
5. Scenario-Based, Decision-Making Training Using Interactive Videos (YouTube Videos)
It offers an interactive video framework with several features that make it an extremely useful tool for organizations to offer effective video based learning. The solution is built using our interactive video framework to integrate YouTube videos into a SCORM-based eLearning framework. We can add interactivities by pausing videos at specific cue points and bring in interactions like click to reveal content, questions in various formats, hotspots etc.
I hope this article provides compelling reasons why you should integrate interactive video based strategies into your training delivery.
I am sure the featured examples give you the required insight on how you can use interactive video based strategies in your organization (for formal training, informal training, and to support Instructor-Led Training).
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In this article, I share a guide that you can use as you embark on the conversion of Instructor-Led Training (ILT) to blended learning solutions. These pointers will help you create high-impact blended learning programs and a positive ROI.
All About Blended Learning Solutions
Before I outline the step-by-step guide that you can use to convert your ILT programs to effective blended learning solutions, let me touch upon a few essentials.
What Are Blended Learning Solutions?
Blended learning solutions offer the optimal combination of a classic form of training (ILT) and self-paced online training (eLearning or mobile learning).
- The degree of the blend is primarily decided by looking at the nature of the content and how learners respond to the mixed mode.
- Additionally, you need to look at the readiness of technology and deployment.
- Finally, you need to have adequate support measures to support the learners as well as the trainers through the transition of the facilitated mode to blended learning solutions.
What Is Triggering A Wider Adoption Of Blended Learning Solutions Over Instructor-Led Training Or ILT?
From an organizational perspective, we see the following triggers:
- Cost reduction
- Need to reach a wider audience in a shorter time with a consistent message
- Ability to update and redeploy training in a short time
From the learners’ perspective, the primary trigger is the flexibility that blended learning solutions offer (to take the training at their own pace, and when they want it).
What Are The Key Benefits That Learners And Organizations Gain If They Adopt A Blended Learning Solution Over A Traditional ILT?
Here is a summary of the key benefits:
Benefits For The Learners
- Blended learning solutions are learner-centric, and the online component provides control to the learners to set and manage their pace of learning.
- Learners have now access to online resources that they can refer to easily after the facilitated program is over.
- Research shows that learners show higher retention levels with blended learning solutions as compared to a fully facilitated session. This goes a long way in positively impacting ROI.
- The blended learning solutions are designed to offer continued interaction with trainers as well as peers, thereby keeping learning to be continuous.
Benefits For The Organizations
- Cost reduction and lesser seat time, compared to a fully facilitated training.
- Ability to reach a wider audience in a shorter time with a consistent message.
- Organizations can tap into more immersive online learning strategies (including mobile learning, microlearning, gamification, video-based learning, and social learning to name a few) that resonate well with learners and create a more sticky learning experience.
- Ability to update and redeploy training in a short time.
- Trainers can ascertain the progress quickly through online assessments and, if required, plan for tweaks or further interventions.
Are There Any Challenges That You Should Watch Out For As You Opt For A Blended Learning Solution?
While blended learning solutions offer several benefits as outlines, in our experience, the transition process throws up the following challenges:
- Not quite sure where to begin
- No buy-in from senior stakeholders
- Lack of adequate resources to manage the transition
- Trainers may have reservations on updating the curriculum from a fully facilitated mode to a blended learning mode
- Lack of complete understanding on the right degree of the blend to create an optimal blended learning solution
How Can Our Guide Assist You In Managing The Transformation From ILT To Creating Highly Effective Blended Learning Solutions?
At EI Design, our practice of blended training delivery is a mature one. We recognize that arriving at the solution that would work for a given program is both art and science. I share our practical, step-by-step guide that you can use when adopting blended training, particularly for the first time.
Step 1: Determine Why Blending Is Required
- What are the triggers that prompt the need to transform the training format?
- Are there any challenges in the existing delivery that must be offset in the new format?
- What are the expected gains from the new format?
Step 2: Validate The Impact Of The New Approach (To Arrive At The Degree Of Blending)
- Would learners align to the new delivery format?
- Would learners get an enhanced value?
- Would the program mandate be met?
Step 3: Identify The Required Support
- Evaluate the options for delivery including:
– The platform to offer VILT and LMS to offer online training
– The instructor and learner support
Step 4: Identify The Support Required To Handle Change Management Effectively
Step 5: Review The Existing Content To Determine Its Suitability To Adapt To A Blended Delivery
- You need to do an effective mapping of classroom-based activities and exercises to an online format.
- You also need to assess the current assessment strategy and determine how it should be adapted to a blended delivery.
Step 6: Once These Aspects Are Covered, You Are Ready To Go
- Create the blended training program design.
- Create an approach plan to implement it as follows:
– Plan for a pilot
– Take feedback
- Feedback and further improvement: After a suitable time, poll the learners and business units to determine its impact. Based on this feedback, determine if you need to re-calibrate the previous blend.
I hope this article provides practical pointers that you can use as you move from a fully facilitated, ILT program to a blended learning solution.
If you have any specific queries, leave a comment below.
The concept of virtual reality dates as far back as 1938 when Antonin Artaud, a French director, and actor, referred to theater objects and characters as “la réalité virtuelle” in his essay collection called “Le Théâtre et son double”. The English translation of this book, published in 1958 as The Theater and its Double, is the earliest published use of the term “virtual reality” (Artaud,1958).
Using Existing Content
Think about the use of existing virtual reality content in education. Limitless possibilities await Instructional Designers/Developers. The opportunities are there. Instructional Designers/Developers can create learning solutions based around exploration type content that already exists. Much of this content is available free. Imagine designing/developing learning solutions based around exploring the Smithsonian Museums in Washington, DC. Virtual museum tours already exist such as the tour of the Smithsonian National Museum of Natural History. These tours can be viewed using a mobile device or computer.
Let’s dive deeper and talk about tools and devices that allow users to totally immerse themselves in a 360-degree virtual reality experience.
Designing, Developing and Deploying Virtual Reality Learning Solutions Using Adobe Captivate 2019
With Adobe Captivate 2019’s built-in interactive features designing, developing and deploying realistic virtual reality situations and scenarios is a cinch. Adobe Captivate 2019’s virtual reality capabilities can also increase productivity by decreasing the amount of time it takes to complete a VR project. Interactive elements such as hotspots can add to learner engagement. For more information on how to use Adobe Captivate 2019’s virtual reality features view the article “Adobe Captivate (2019 release) and Immersive learning with VR experiences” by Pooja Jaisingh (Senior Learning Evangelist) it is a helpful and insightful resource.
Popular Virtual Reality Devices for Content Playback
There are several devices on the market today that will allow playback of virtual content. We will touch on a couple of these devices below.
In today’s world of technology, virtual reality is most recognized with products such as Samsung’s Gear VR with Controller which has a consumer cost at around $129.99 at Samsung. When Gear VR is paired with a Smartphone such as the Galaxy S9+, Galaxy S9, Galaxy Note8 and more, the experience is awesome. The user is immersed in a 360-degree world. Also, the current Gear VR model weighs 0.76 lbs (without the Smartphone). The Samsung Gear VR with Controller has been identified as a product for playing games and viewing movies. This tool would be great to use in an exploration type learning solution as well. There does not seem to be an educational type of package offered in any way for the Gear VR with Controller. Google on the other hand does, so we now will take a look at Google Cardboard.
Google Cardboard is the most economical way to provide learners with that great virtual reality immersive experience. Build your own viewer using everyday items (download the kit) or take advantage of one of Google’s certified viewers. Just pair it with your smartphone. Also, choose from a variety of low-cost Google viewers. However, keep in mind that purchasing kit bundles such as Google’s Expeditions kits come at a high price. The kits are priced according to the number of registered students. For example, at Best Buy kits range in prices between $4,750.99 and $10,499.99. Also, there is the Google Daydream View Headset which we will not go into the details of in this article.
References and Resources:
Antonin Artaud (1958), The Theatre and its Double Trans., Mary Caroline Richards. (New York: Grove Weidenfeld, 1958).
Google Cardboard, Get your Cardboard. Retrieved from https://vr.google.com/cardboard/get-cardboard/
Pooja Jaisingh (2018), Adobe Captivate (2019 release) and Immersive learning with VR experiences, Published August 22, 2018. Article retrieved from https://elearning.adobe.com/2018/08/adobe-captivate-2019-release-and-immersive-learning-with-vr-experiences/?sdid=LLVYTFD5&mv=display
Samsung, Samsung’s Gear VR with Controller, Information retrieved from https://www.samsung.com/us/mobile/virtual-reality/gear-vr/gear-vr-with-controller–galaxy-note8-edition–sm-r325nzvaxar/
Smithsonian Museum, Smithsonian National Museum of Natural History Tour, Retrieved from http://naturalhistory.si.edu/VT3/
Smithsonian Museums in Washington, DC, Retrieved from https://washington.org/smithsonian-institution-museums?gclid=CMPC3viYnM4CFUFbhgodZ50Bhg
Article Photo by Bradley Hook from Pexels, Retrieved from Pexels.com at https://www.pexels.com/photo/sea-landscape-nature-sky-123318/
Wikipedia, Antonin Artaud., Article retrieved from https://en.wikipedia.org/wiki/Antonin_Artaud
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