5 Data Points To Build Your SaaS B2B Ideal Customer Profile

In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.

This post was first published on eLearning Industry.

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for. This post was first published on eLearning Industry.

6 Ways To Deliver An Effective Learner Experience In eLearning

What goes hand-in-hand with delivering an effective learner experience in the 21st century is how we deliver essential information and lessons to our users effectively, through technology. Here is how learning professionals can deliver effective LX in online learning.

This post was first published on eLearning Industry.