LMS Marketing Strategy: Content Marketing – Build Your Strategy Around One eBook

Everybody loves freebies. But is there a way to boost your conversion rates with a single downloadable eBook? In this article, I’ll share tips to maximize results with an effective content marketing strategy that hinges on one eBook. This post was first published on eLearning Industry.

LMS Marketing Strategy: Demos – Do Demo Days, Early And Often

Are you making it super-easy for your prospects to see your product without getting locked into a one-on-one sales pitch? In this article, I’ll discuss the benefits of offering product demos for large groups and tips on how to get the most out of them. This post was first published on eLearning Industry.

LMS Marketing Strategy: Value Propositions – The Best Way To Spend 50% Of Your Time

A winning marketing strategy is built on solid value proposition. Do customers know what your eLearning brand stands for? Are you giving them solutions to common problems or merely empty promises? In this article I’ll share tips to craft targeted messaging for your LMS marketing strategy. This post was first published on eLearning Industry.

6 Ways To Succeed With A Customer-Centric LMS Marketing Strategy

There’s an amazing amount of competition out there, which means all learning platform vendors have to be better at satisfying customers. But how do you provide superior customer service and show loyal brand advocates your appreciation? In this article, I’ll share ways that the marketing department can influence customer success. This post was first published on eLearning Industry.

LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

It’s not enough to merely draw visitors in and hope for the best. You need to nurture your leads and develop an effective follow-up strategy. In this article I’ll discuss how to keep a close eye on who visits your website so that you can boost conversion rates.

This post was first published on eLearning Industry.