The cloud helps alleviate many IT burdens and complexities that have long plagued businesses. In this article, we’ll take a look at some of the ways it eliminates specific costs and meets some important needs associated with employee training.
This post was first published on eLearning Industry.
In this article, I delve into 5 top challenges restaurant chains encounter when considering eLearning for their employee training. I also explain the practical steps you can take to handle each issue and be on your way to successful restaurant employee training.
This post was first published on eLearning Industry.
Need to liven-up the corporate training experience? Sometimes all it takes are a few simple adjustments to make it fun and engaging! The world of academia has so many useful methods to get students engaged and interested in learning content—why not apply the same to corporate training?
This post was first published on eLearning Industry.
So you’ve built your corporate training courses and are ready to launch them. But before you go live, there’s still one very important step left: The testing process. This is one of the most important -and often neglected- steps to make the online corporate training experience a success.
This post was first published on eLearning Industry.
Do you want to attract more students to your school? Tune in a 30-Minute webinar with Joseph Makki, scheduled for the 18th of February, 2017.
This post was first published on eLearning Industry.
As the methods of corporate training continues to evolve, how do you tailor content to match your employees’ on-the-go lifestyles, while still providing quality content? In this article I explain what microlearning is, who it benefits and what to include in bite-sized lessons when creating corporate training for Millennials, the new generation of employees.
This post was first published on eLearning Industry.
The platform you choose can either make or break your employees’ corporate training experience. In this article I list out key features that can help make your online corporate training program a success.
This post was first published on eLearning Industry.
In this article I share my experience of using Moodle and the price I paid before ultimately realizing my need for Moodle alternatives. I hope this write up encourages you not to settle with a traditional Learning Management System and its set of limitations. There is more out there.
This post was first published on eLearning Industry.
For the past 10 years I have taught instructors, trainers, and small businesses how to launch online academies and sell courses. In this article, you will be given steps to generate traffic to your academy’s website, build trust with your learners, and ultimately sell courses.
Maybe you already know which groups of people will benefit from your course. The question is, where are they and how do you begin a conversation?
When you think about it, community and relationship is kind of like the chicken or the egg: Which came first? What we do know is that community builds upon relationship and the best way to cultivate a relationship is to have consistent interaction.
With today’s social media platforms, there are many ways to engage with others.
YouTube is the second largest search engine and a powerful means for product promotion. Start by uploading a short video that introduces your course or post one of your recent webinars. Remember, the key to driving traffic to your video is to include a keyword that your audience is searching for within the title. With an estimated 300 hours of video added to YouTube every minute and 4 billion video views per day, you must create a specific title and description in order for people to find it. Don’t forget to include a link to your course in the video description and tag relevant topics your audience cares about.
To learn more about a product or service, a person will likely google it and view the top results. In order for your course to rank high in a search engine, you will need to use the same keywords your target audience uses.
Another way to position yourself in the market is to identify the keywords your competitors use and what they are promoting through social media.
Everyone loves a good discount. A price cut often leads to larger purchases and helps sellers tap into large audiences that would be otherwise unreachable.
Here are a few of the top deals sites you could consider posting your course. To leverage them effectively, bundle a few items together and sell them for a discounted rate.
Like most working professionals, you probably experience the daily barrage of emails. With so many messages to sift through, it’s important to make sure the ones you send aren’t instinctively trashed before being read.
While there are many marketing tips on this, one step I highly encourage is to create an email signature. A signature adds a touch of professionalism and credibility; a point of reference for who you are and what you do. This is also an excellent opportunity to work in the link to your course!
Here is what my email signature looks like:
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Ridvan Aliu
CEO
EDUonGo, Inc. | EM: ridvan@eduongo.com | PH: 1-800-955-8363 | WEB: www.eduongo.com
Check out my recent article, "A Proven Model For Selling Online Courses"
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Here are some helpful video tutorials that demonstrate how to create email signatures:
If you have taught an online course before, make sure to touch base with former students by sending them a mass email announcing your new course.
Remember, these are individuals of a community you have previously engaged with. If they have benefited from your other content, they are more likely to sign up again.
Former students already know the value of your content and are more likely to pay for your next offering.
Here is an email sample you can refer to: https://goo.gl/SfVZaV
Building trust is an essential part of generating traffic. It will keep visitors on your site long enough to read through your content. The goal is for them to subscribe to your newsfeed, register for a free course and eventually pay for the course you are selling.
Google analytics enables you to get the data you need to make intelligent marketing and business decisions for your company.
Find out the bounce rate on your web pages; for instance, a bounce rate above 30% (which is relatively high) indicates you need to revise the content of the webpage.
I facilitate a self paced online course with materials gathered from Google Academy; it helps people understand how the platform collects, transforms, and organizes data in Analytics. You can check in out here: www.goo.gl/BKfDvP.
Sumome provides intuitive apps to help you build trust with your audience. Below I have listed some apps I use as well as how I use them.
Set aside one or two open hours every week to talk to your website visitors. You can use Google Hangout, Skype conference, or any similar tool.
A live online event like this will facilitate more personal interaction with your visitors and strengthen the credibility of your brand.
To organize and keep track of these events, Sumome offers a dialog box feature, where participants can RSVP to your next open hours.
Once you are generating traffic and interacting with visitors, you can focus on setting a price for your course. The question is, how much do you charge?
If you already have a price in mind, ask yourself whether you would pay that much for the course. If you would, charge accordingly.
Connected with this is the final step that can help you hit a homerun.
The look of your landing page is key in convincing visitors to register and pay for the course.
I could write another article just on the topic of the landing page. What I will highlight are a few tools that can help you create an attractive presentation page:
That’s it. You have reached the end of the 10 step model to help you sell a course.
But before we bid adieu, there is one last thing you need to know. Following these steps will only yield the desired results IF you add this one essential ingredient: Repetition.
If something works, do it again and again. Repeatedly doing what works will generate more revenue. Eventually, you can hire others who can do the repeating for you. And before you know it, you are running an online school.
Speaking of online schools, I actually created a tool that helps anyone the launch their own online school. You can check it out at www.eduongo.com.
Here is a video that explains how to get started with EDUonGo: https://www.youtube.com/watch?v=1yH2DCHyGNw
I would love to hear your feedback. Please feel free to leave a comment!
This post was first published on eLearning Industry.
Most LMSs on today’s market are not comprehensively designed to meet emerging eLearning needs. So, before you decide on using an LMS to implement your eLearning solution, ask yourself the following questions.
This post was first published on eLearning Industry.
